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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

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    • Find Your Why? First find your Why You.

      “Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE

    PREVIOUS FEATURE

    • The Globe and Mail asked us about ChatGPT. We were honest.

      Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE

    • A quick experiment

      The other day, Dan’s two-and-a-half-year-old discovered this video on YouTube. Click the link and skip ahead to the 1:47 point and watch the Lion song. It’s less than a minute. Do it now then come back… READ MORE

    • We love Donald Trump. Seriously.

      By Dan & Gina Now, now…before you get all judgmental and “well-I’d-never-work-with-these-idiots,” just keep reading. We don’t love the Donald’s adversarial, bullying approach. We don’t love his propensity to incite violence. And if he had… READ MORE

    • Watch Your Commands: Ad Words That Bite

      When you’re advertising to people, you need to be approachable. Think of how you’d talk to someone if you knocked on their door. You have a very short period of valuable time in which to… READ MORE

    • Texting Etiquette for Saying What You Mean

      As many of your arguments can probably attest, intent in text messages is often lost. Tone and body language aren’t there, so words have to speak for themselves. While we often do our best to… READ MORE

    • How to Read a Speech Someone Else Wrote (and Own It)

      A while back, we wrote about how to write a speech for someone else. So we thought it was only fair to write about what to do with it once it’s done. Because we know… READ MORE

    • Save the Writing; Better Say it Aloud

      As much as we love to advocate for the written word, there are some things you simply wouldn’t want to see in an email, text message or on social media before hearing it directly. Seeing… READ MORE

    • How to Write a Speech for Someone Else

      You’re a wordsmith, a whiz with words, a connoisseur of content, a prodigy of prose — you get the idea. So in light of that, your non-wordsmith colleagues come to you to write their speech.… READ MORE

    • Social Media Etiquette for Being Well-Liked

      If you’re involved with any type of business these days, you have an online presence. However big or small, you need to be seen where people are looking. And that means you need to put… READ MORE

    • Toddlers and Tablets: The Love of Words Starts Now

      Keeping a toddler occupied with a single activity is a challenge for anyone — parent or otherwise. And as easy as it is to hand them a tablet to take on that challenge, there are… READ MORE

    • Complex to Simple: Communicating with the Masses

      Your client hands you a 50-page manual explaining the scope of the latest artificial intelligence software they came up with. It was written by the engineer who created it. Now you have to share that… READ MORE

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    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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