FEATURED
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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We Love When This Happens
First of all, any game that requires a tie to play is our kind of game (we’re classy like that). Then “Game of Words” sold us because, well, y’know…. Coming across a great use of… READ MORE
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Titles Shmitles
We don’t have titles at Re:word. We have job descriptions. And they’re really easy. Dan’s a copywriter. So is Alex. Gina’s a copyeditor. Marie-Claude and Martine are translators. “But wait…how are clients supposed to know… READ MORE
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Apple’s Upset Core
Apple’s dashboard comes with a great dictionary/thesaurus. It’s intuitive. It’s easy to access. And for an offline tool, it’s impressively comprehensive. We use it all the time and, until this week, had nothing negative to… READ MORE
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Talking to your Kids about English Class
There comes a point in every high school student’s life when they wonder why they have to take English. “I know how to speak,” they’ll say. “And I know how to write.” How is reading… READ MORE
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So You Wanna Be a Re:word copywriter
We get it. It’s a great gig. Here’s why: There’s no heavy lifting. Sure, there’s metaphorical heavy lifting in copywriting, like when you have to find one or two words to (a) express a massive… READ MORE
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How to Write a Resignation Letter
As much as you probably can’t wait to drop the bomb and get outta there, the actual drop itself can be a bit daunting when the time comes to resign from your job. You want… READ MORE
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How to Choose the Perfect Book as a Gift
We like to include books as part of every birthday gift. Sometimes they’re novels, other times they’re books of quotes like the one above. And they’re never the whole gift, so don’t think we’re those… READ MORE
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The Right Moment for a Perfectly Timed Curse Word
Even those who aren’t avid cursers will let an F-bomb out at the appropriate time. WTF? There’s an appropriate time to swear? All you polite rule-followers may want to listen up because we’re about to… READ MORE
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Taking Ownership: What Makes Words Ours?
Just like the idiosyncrasies of our personalities, our vocabularies make us distinctly who we are — or at least make us sound like who we are. Look at a block of written text someone you… READ MORE
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The Best Word Games to Get Competitive Over
Word games are the best because anyone can play them. You use words all day, every day. Even if you’re not speaking or writing, your thoughts are made of words. You know how to use… READ MORE