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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM
    • Find Your Why? First find your Why You.

      “Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE

    • The Globe and Mail asked us about ChatGPT. We were honest.

      Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE

    • How to Choose the Perfect Book as a Gift

      We like to include books as part of every birthday gift. Sometimes they’re novels, other times they’re books of quotes like the one above. And they’re never the whole gift, so don’t think we’re those… READ MORE

    • The Right Moment for a Perfectly Timed Curse Word

      Even those who aren’t avid cursers will let an F-bomb out at the appropriate time. WTF? There’s an appropriate time to swear? All you polite rule-followers may want to listen up because we’re about to… READ MORE

    • Taking Ownership: What Makes Words Ours?

      Just like the idiosyncrasies of our personalities, our vocabularies make us distinctly who we are — or at least make us sound like who we are. Look at a block of written text someone you… READ MORE

    • The Best Word Games to Get Competitive Over

      Word games are the best because anyone can play them. You use words all day, every day. Even if you’re not speaking or writing, your thoughts are made of words. You know how to use… READ MORE

    • Writing for Love vs. Money

      “Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer),… READ MORE

    • 3 Vocabulary-Building Games to Play with Toddlers

      Why is little Johnny across the road speaking in full sentences while your little darling is stuck on goo, ga and dljhkfwncsjadjbhlk? It could be because you’re not teaching her to use her words. Don’t… READ MORE

    • Are #WeddingHashtags Taking Away the Magic?

      #JohnAndJaneGetHitched. #MacDonaldWedding. #MrAndMrsBonacini. #HappilyEverWilson. If you’ve been on Instagram in the past year or so, you’ll have seen your fair share of these. Custom wedding hashtags have become a normal part of tying the knot.… READ MORE

    • The Lost Art of Letter Writing

      Can you believe there was actually a time when waiting on someone’s reply lasted weeks, if not months? And people these days struggle to respond to texts in the same day, blaming it on “being… READ MORE

    • Praise the Post-it Note

      Bookmark, reminder, confession, lunch note, organizer, art medium — you name it. Post-its have played the role. Sex and the City’s Carrie Bradshaw even got dumped with one. Heck, the notes outlining this blog post… READ MORE

    • The Beauty and Meaning Behind Your Handwriting

      Our handwriting says a lot about us. As graphologists (people who analyze handwriting) will tell you, it can reveal thousands of character traits. So you might want to consider typing out that ransom letter to… READ MORE

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    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.