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    • Grammar for marketers: Subject vs. object.

      In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject.  “Grammar for…… READ MORE

    PREVIOUS FEATURE

    • What do we want from thought leadership?

      The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE

    • The Best Advertiser on Earth

      Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a… READ MORE

    • 2017 and the Return of Listening

      It seems you can’t go anywhere without meeting someone who thought 2016 was a steaming pile of horse crap. And what’s amazing is how varied the reasons for discontent are: from Bowie to Brexit to… READ MORE

    • We Love This

      We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred… READ MORE

    • Space to Think

      If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet.… READ MORE

    • Our Take on Trump

      Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr.… READ MORE

    • Extra Effort

      Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And… READ MORE

    • Motherfucker. Think About It.

      Maclean’s, one of Canada’s finest magazines, and Dan’s favourite, recently put out a video about the history and etymology of swear words. It’s interesting, but the one line that made us think the most was… READ MORE

    • We’re Hiring

      The problem with writing is the immediacy and relative ease by which something can be changed. It doesn’t take a ton of effort to open a copy deck on your computer and do something different.… READ MORE

    • The Dream Client is a Dream No More

      We’re not horn-tooters. For the most part, we sit in our little office pounding out words. We get happy when a client gives us the opportunity to make ourselves laugh. We get happier when someone… READ MORE

    • Interesting!

      We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a 2015 CBC article, The exclamation… READ MORE

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