FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
PREVIOUS FEATURE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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The Animaniacs make us jealous
Watch this. Then watch this. Then try to say they’re not the most brilliantly written songs you’ve heard today. You won’t be able to, because they’re objectively brilliant. Think about it: Putting 171 countries and… READ MORE
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A most versatile two-letter word.
“Yo.” It can be a greeting (Yo, guy!), an expression of excitement (Yo, that’s dope!), a shortening of “your” for effect (Yo mama), a request for a moment to formulate your thoughts (like these dudes… READ MORE
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The Best Advertiser on Earth
Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a… READ MORE
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We Love This
We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred… READ MORE
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Space to Think
If you’ve ever been to our office, the first thing that jumps out at you is the 28-foot ceiling height. This differs sharply from our last office where the ceilings were a paltry nine feet.… READ MORE
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Our Take on Trump
Most of the time, we leave our politics at home. But this time isn’t like most times. And because we’re all about words that’s what we’re going to talk about today, specifically the words Mr.… READ MORE
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Extra Effort
Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And… READ MORE