FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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Phrases on LinkedIn That Say Absolutely Nothing
The image you project to a potential employer should be one of your best self. And in most cases, it’s projected as even better than that. So when you’re describing yourself on LinkedIn, shouldn’t you… READ MORE
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What Makes the Best One-Liners?
They’re the punch line to our jokes. The zingers in our book pages. The standout parts of our conversation. Sometimes they’re even our headlines. We’re talking about one-liners, less commonly known as aphorisms. They are… READ MORE
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How to Write the Perfect Greeting Card
With the holiday season behind us, the surplus of unique sentiments got us thinking of what makes a good card so good. (We’re talking about the ones we wrote for our own special someones, although… READ MORE
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First Date Words to Live By
Where to begin with this one? With the domination of the Internet, social media, dating apps, online dating sites, along with the dynamic of today’s nosey/exhibitionist culture, it’s hard to determine what works best. The… READ MORE
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What Makes Good Writing Good?
With all the bad and (closely second) mediocre writing out there, seeing real quality is refreshing for any level of word nerd out there. Assuming all the words are correctly arranged and grammatically sound, there’s… READ MORE
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Misused and Overly Exaggerated Words
Next time you read a body of text, pay closer attention to what’s actually being said. More than likely, you’ll notice some terms and expressions that are used in ways that don’t quite fit when… READ MORE
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Translation #Fails
Contrary to popular belief, speaking two languages doesn’t make you a translator. Sure, you could get the main point across and in doing so get what you want. But that logic doesn’t apply to written… READ MORE
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Some Kick-Ass Ads in Just a Few Words
Advertising boils down to communication. And communication is all about getting the message heard. When we strip it down to its most basic form, all you really need are a few words to make that… READ MORE
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US vs. Canadian Spelling: Why is There a Difference?
Favorite vs. favourite. Color vs. colour. Neighborhood vs. neighbourhood. We’re speaking the same language. Yet until certain words come up, you wouldn’t know which side of the pond they were written on. Why do these… READ MORE
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Rules & Exceptions: Who to Listen to
We’ve made it clear on multiple occasions that the English language is full of rules with little logic and lots of exceptions. Isn’t that a lovely combination? There are so many experts out there whose… READ MORE