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    • Grammar for marketers: Subject vs. object.

      In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject.  “Grammar for…… READ MORE

    PREVIOUS FEATURE

    • What do we want from thought leadership?

      The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE

    • How to Read a Speech Someone Else Wrote (and Own It)

      A while back, we wrote about how to write a speech for someone else. So we thought it was only fair to write about what to do with it once it’s done. Because we know… READ MORE

    • Save the Writing; Better Say it Aloud

      As much as we love to advocate for the written word, there are some things you simply wouldn’t want to see in an email, text message or on social media before hearing it directly. Seeing… READ MORE

    • How to Write a Speech for Someone Else

      You’re a wordsmith, a whiz with words, a connoisseur of content, a prodigy of prose — you get the idea. So in light of that, your non-wordsmith colleagues come to you to write their speech.… READ MORE

    • Social Media Etiquette for Being Well-Liked

      If you’re involved with any type of business these days, you have an online presence. However big or small, you need to be seen where people are looking. And that means you need to put… READ MORE

    • Toddlers and Tablets: The Love of Words Starts Now

      Keeping a toddler occupied with a single activity is a challenge for anyone — parent or otherwise. And as easy as it is to hand them a tablet to take on that challenge, there are… READ MORE

    • Complex to Simple: Communicating with the Masses

      Your client hands you a 50-page manual explaining the scope of the latest artificial intelligence software they came up with. It was written by the engineer who created it. Now you have to share that… READ MORE

    • Phrases on LinkedIn That Say Absolutely Nothing

      The image you project to a potential employer should be one of your best self. And in most cases, it’s projected as even better than that. So when you’re describing yourself on LinkedIn, shouldn’t you… READ MORE

    • What Makes the Best One-Liners?

      They’re the punch line to our jokes. The zingers in our book pages. The standout parts of our conversation. Sometimes they’re even our headlines. We’re talking about one-liners, less commonly known as aphorisms. They are… READ MORE

    • How to Write the Perfect Greeting Card

      With the holiday season behind us, the surplus of unique sentiments got us thinking of what makes a good card so good. (We’re talking about the ones we wrote for our own special someones, although… READ MORE

    • First Date Words to Live By

      Where to begin with this one? With the domination of the Internet, social media, dating apps, online dating sites, along with the dynamic of today’s nosey/exhibitionist culture, it’s hard to determine what works best. The… READ MORE

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