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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Commonly Confused Words
The following examples are words that are very similar to each other, stemming from the same root and often the cause of confusion as a result. Don’t worry — confusing these words is very common… READ MORE
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Tips to Adding Oomph to your Writing
We’re not always so lucky as to be able to write about compelling and interesting topics. In fact, most of the time our topics aren’t exactly inclined to get the blood pumping. But our writing… READ MORE
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Check The Facts
Someone is reading your company blog, and they see your reference to an accomplishment from last year. They want to learn more about it, as it piques their interest, so they click on the embedded… READ MORE
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Apostrophes and Plurals: What’s the Deal?
When plurals are involved, people often get confused as to how they should use apostrophes. That’s just it — you don’t even need to use them half the time. There are three ways to present… READ MORE
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The Difference Adding an –e Makes
Not only does adding an e at the end of a word change the pronunciation in many cases, it also changes the meaning of the word entirely. This is an all-too-common mistake that we thought… READ MORE
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Lost in Translation: Why Fluency Matters
So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon… READ MORE
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Who vs. Whom & Who’s vs. Whose
Has reading the title confused you yet? That’s ok. We’re here to give you the who’s who on all the whos — complete with examples. Let’s start with the singulars and move on to the… READ MORE
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To Hyphenate, or Not to Hyphenate?
What’s the difference between state-of-the-art technology and technology being state of the art? Compound modifiers are two or more words expressing a single concept, as in the previous example. Hyphenating in this context is very… READ MORE
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The Breakdown on Brackets
Brackets are components of punctuation that are often misunderstood. People either use them too much when they get so caught up in side notes that the entire sentence loses direction, or they’re not sure when… READ MORE
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Waste vs. Waist: Know Which to Throw Away and Which to Put a Belt Around
Having come across this mistake on more than one occasion recently, we thought it was worth bringing some attention to. This is an example where autocorrect won’t catch your mistake. So, here are these two… READ MORE