FEATURED
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Speechwriting tips from a speechwriting expert
We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund wholesalers across… READ MORE
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A word is worth an infinite number of pictures
What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words: When you read a word, your mind… READ MORE
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The Suzanne way
We get back to people promptly. We even allude to it as part of our email signature, which looks like this: Re:word CommunicationsChoose your words wisely™416-800-9257 • 1-855-800-9257Visit the new Re:word.ca. It’s a fun read.If… READ MORE
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Write on
Even professional writers get stuck from time to time. It happens. And when it does, it’s positively terrifying. Imagine, if you will, a terrible, horrible bully staring you in the face, mocking your every move.… READ MORE
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What we look for in a copywriter
Of course you have to be a good writer. You have to be able to string sentences together and keep us reading them. But that’s just one part of it. The other part of it… READ MORE
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The best answer ever
We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and… READ MORE
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The comeback
Billy’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain… READ MORE
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“I concur. Message is authentic.”
If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a… READ MORE
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The Dan Files
January 2003 was a really tough time for me. The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.“… READ MORE
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The Dinner Party Test
Think about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s ideas,… READ MORE