FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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The comeback
Billy’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain… READ MORE
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“I concur. Message is authentic.”
If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a… READ MORE
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The Dan Files
January 2003 was a really tough time for me. The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.“… READ MORE
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The Dinner Party Test
Think about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s ideas,… READ MORE
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Proudly Canadian
We took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we… READ MORE
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The experts weigh in
Dear Re:word, I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening. But… READ MORE
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Turmeric Curcumin
The best part of what we do is everything we get to learn about. This week, it was a naturally occurring extract that helps prevent inflammation in the body. For people with arthritis, Crohn’s and… READ MORE
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Strong communication skills
You see the phrase “strong communication skills” everywhere: on resumes (I have strong communication skills), on job postings (strong communication skills required), on bios (she has strong communication skills). But what does it mean to… READ MORE
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If we were high school English teachers…
Here’s how we would divvy up Shakespeare: Grade 9 — Twelfth Night This is a perfect introduction to the bard for minor niners. It’s light, very funny and full of prepubescent jokes — especially from… READ MORE
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“The first draft of anything is shit.”
Ernest Hemingway said that, and he was right. Of course he was right. The first draft of anything is purely conceptual. It’s about sending what’s in your head through to your hands and onto the… READ MORE