FEATURED
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Clever copywriter or too clever by half?
We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites. The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting… READ MORE
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Hello, I’m Memorable: 4 Keys to Naming a Business or Product
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name. Have you listened to parents recount the way they… READ MORE
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Long-form blog post writing — The primer
A funny thing happened over the past few years: long-form content has made a huge comeback. It’s funny because not too long ago, when the trend was moving more and more micro, the “experts” concluded… READ MORE
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Two lessons from an effective brainstorm
A few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office… READ MORE
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Write better emails: 4 little things that make a big difference.
Three years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect to the piece’s… READ MORE
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Three questions to ask a translator before hiring them
If you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR you… READ MORE
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4 Tips for Small Marketing Teams
The small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade shows, content, blah… READ MORE
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Good advice for parents buying children’s books
Children’s books are written and illustrated to be read over and over again. Some colleges have courses dedicated to teaching the best ways to drill letter and pattern recognition, phonics, syntax and basic communication through… READ MORE
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A shout out to the WWE scriptwriters
We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages. In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No… READ MORE