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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

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    • Find Your Why? First find your Why You.

      “Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE

    PREVIOUS FEATURE

    • The Globe and Mail asked us about ChatGPT. We were honest.

      Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE

    • The Importance of Quality French Canadian Translation

      As Canadians, we’ll always remember the 2018 Winter Olympics as a record-breaking performance. But we’ll also remember the PyeongChang games as a reminder of how important it is that French Canadian translation is respected. During… READ MORE

    • Language Legends

      As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their… READ MORE

    • Five of the best speeches ever recorded

      Most of our copywriting, copyediting, proofreading and translation work is for content that’s meant to be read. Once in a while, we get the chance to work on speeches and it’s such a treat. It’s… READ MORE

    • Looking for a copyeditor? This is what to look for.

      Ernest Hemingway famously said that the first draft of anything is shit. And he was right. This is because your first pass is rife with personal biases: what you’d understand, find interesting or deem relevant.… READ MORE

    • Clever copywriter or too clever by half?

      We used the phrase “too clever by half” the other day in a presentation. It’s one of our favourites. The wiktionary defines it as “shrewd but flawed by overthinking or excessive complexity, with a resulting… READ MORE

    • Hello, I’m Memorable: 4 Keys to Naming a Business or Product

      Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name. Have you listened to parents recount the way they… READ MORE

    • Long-form blog post writing — The primer

      A funny thing happened over the past few years: long-form content has made a huge comeback. It’s funny because not too long ago, when the trend was moving more and more micro, the “experts” concluded… READ MORE

    • Two lessons from an effective brainstorm

      A few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office… READ MORE

    • You too can create a social media holiday

      When marketing managers come to us for copywriting, we like to give them ideas that jump off the page instead of simply words that live on it. Creating a social media holiday would most definitely… READ MORE

    • Write better emails: 4 little things that make a big difference.

      Three years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect to the piece’s… READ MORE

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    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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