FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
PREVIOUS FEATURE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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A Great Tagline. A Great Company.
A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked… READ MORE
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What is Enjoyable Content?
Content marketing, as an industry, is obsessed with best practices to ensure effective content, not enjoyable content: Sometimes we think the complexity of content marketing rules exist solely as a way for content marketers to… READ MORE
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The Ultimate Copywriting/Copyediting Playlist
In 2001, researchers studied how background music affected the quality of people’s writing. The findings showed that “background music significantly disrupted writing fluency” — a fairly cut-and-dry case for writing in silence. Unless you’re one… READ MORE
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Judging the Fit of a Copy Editor
Smart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes. Yes, you want to avoid embarrassing mistakes, but that’s more the job of… READ MORE
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Do you give great client feedback? Here’s how you know.
We build revision cycles into our copywriting quotes because we expect client feedback. We like to think we provide our clients with the best ways to phrase their messages, but they’re certainly not the only… READ MORE
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The Copywriter’s Curse
As copywriters, we immerse ourselves in our clients’ businesses. We get to know everything about them because it’s our job to essentially become them. We assume their voice, their tone and manner, and their personality.… READ MORE
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Adjectives and adverbs: Objective versus subjective
Mark Twain: “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them — then the rest will be valuable.” Here are the Merriam-Webster definitions of an adjective and… READ MORE
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Fun with Translation — Google Style
Translation is a super-growth industry. Data from the US Department of Labour shows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24 percent… READ MORE
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7 effective political slogans, and one ineffective but ballsy one.
At the end of the day, all politicians have are their words. Well-designed political slogans can push a so-so candidate over the top if it’s mobilizing, motivating and simple enough to get behind. Let’s look… READ MORE
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Don’t trust an AI copywriter
Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is that having an AI copywriter… READ MORE