FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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The Power of A Value Prop
Most business owners can clearly describe what their company does. But how many can clearly describe what they do for their customers? These are two very different statements, and the latter is far more valuable… READ MORE
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The demise of email has been greatly exaggerated
So, about that prediction a while back that email was going to go the way of cassette tape — looks like that was a whole lot of nothing. Email is STILL the most influential source… READ MORE
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Half of copywriting is knowing when to stop writing
Young scribes new to copywriting have a tendency to overwrite. And they do it for different reasons. Some want to show off their vocabularies. Others want to be super-diligent in their explanations. A few draw… READ MORE
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Technical Writing is The Opposite of Writing Technically
When you think of technical writing, do you think of big words and bigger equations, text that could put a person drowning in Red Bull to sleep and a complete lack of anything resembling creativity?… READ MORE
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Content Writer or Copywriter: Which Do You Need?
The difference between a content writer and a copywriter is the difference between a fast food joint and a Michelin restaurant. Both have their place in the world, but their value depends on the appetite… READ MORE
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Language Legends — Cicero
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their… READ MORE
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Proofreading is necessary and here’s why…
We talk a lot here about why you need proofreading. Every service page on our website mentions it in some way (here’s the white paper page, the pitch deck page and the video script page).… READ MORE
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Copy editing: 5 things to keep in mind when you work with a copy editor
You slaved over a piece for days. You researched thoroughly. You wrote, rewrote, did some copy editing and rewrote some more. You made sure every thought, phrase and word was on point. And you feel… READ MORE
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3 keys to writing a better white paper.
Writing a white paper? It should be educational, comprehensive and formal, right? We agree with the first two, but we’re vehemently against the third. This isn’t to say that when you’re writing a white paper,… READ MORE
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6 elements of a winning pitch deck
As entrepreneurs, we’re big fans of Dragon’s Den, Shark Tank, The Pitch and every other showcased opportunity for dreamers to present their ideas to people with money. And while we get to see their spiels,… READ MORE