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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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Tips for Making Your Writing “Engaging”
Whether you are a professional writer, a student or a small business owner who prefers to tackle your own blogging and web content, you’ve probably read about the importance of making your writing “engaging” to… READ MORE
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What the Heck Is a Heteronym?
If you’re like most people, you’ve heard of synonyms, antonyms and homonyms. They’re part of the basic English curriculum in every school, after all. However, you may have breezed through every grade, learning more about… READ MORE
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Qualities of an Effective Translation Service
Here’s the thing about translation…you may need it all the time or only once in a long while, but it had better be accurate when you do it. Not many blunders will make you or… READ MORE
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When to Put an Apostrophe Before the ‘s’ and When to Put It After
Apostrophes play a big role in writing the English language. Not so much in an “understanding the meaning” kind of way, but more of a “proper punctuation” kind of way. If you forget the apostrophe… READ MORE
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Then vs. Than…Yes They Do Have Different Meanings!
If you needed even more evidence of how one letter can make a big difference, ‘then vs. than’ is a great example. People make mistakes with these two words all the time, but they often… READ MORE
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Your vs. You’re…One Trick to Guarantee You Never Get It Wrong Again!
Occasionally mixing up the odd words that happen to sound similar is understandable. If you do a lot of writing, it may even be expected. However, this your and you’re confusion has reached epidemic proportions… READ MORE
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Why Accurate Fact Checking Is So Critically Important to Your Writing
It’s easy to think of “fact checking” as an activity reserved for term papers, essays and other writing that require historical accuracy. However, the need for correct factual information in writing extends far beyond the… READ MORE
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For All Intensive Purposes…and Other Commonly Misused Phrases
Sometimes, to make your ideas flow from one to the next or to hammer home a point, you use a common phrase to get the job done. We all do it from time to time,… READ MORE
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3 Headline Tips that Will Draw Your Reader In Like a Magnet
Opinions may vary about precisely how long you have to make an impression on a potential reader once they have seen your headline, but most seem to agree it’s less than five seconds. Most also… READ MORE
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Why You Shouldn’t Rely on Automatic Grammar Checkers to Correct Your Writing
In an earlier post, we gave details on some of the problems associated with the Google Translate tool. Well, there’s another type of automated tool that often makes intelligent writers look foolish, and that is… READ MORE