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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

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    • Find Your Why? First find your Why You.

      “Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE

    PREVIOUS FEATURE

    • The Globe and Mail asked us about ChatGPT. We were honest.

      Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE

    • How to Tell the Difference Between an Active Sentence and a Passive Sentence

      In an earlier blog post, we briefly touched on the subject of active sentences and passive sentences. Usually called active voice and passive voice, this designation affects the meaning and effectiveness of almost any sentence.… READ MORE

    • Different Types of Dashes and How to Use Them In Your Writing

      Dashes are used in all types of writing for many different reasons. To the untrained eye (which is almost everyone, including lots of seasoned writers) these dashes are all the same. However, all dashes are… READ MORE

    • Attention, Writers and Editors! Beware the Dangers Lurking in Large Type…

      If you’ve ever had to look through an article or other piece of writing that was presented in a large font, you may have missed some rather obvious errors. Whether the writing was your own… READ MORE

    • 3 Ways to Create an Effective Writing Outline

      Whether you’re creating a monthly report, a term paper, a website or a short story, a writing outline is usually a good starting point. A proper outline helps you organize your thoughts and ideas and… READ MORE

    • A Simple Guide for Metaphors and Similes

      If you’re like a lot of writers, students, business people or others who use words to make a point or tell a story, you’ve been confused about metaphors and similes at one time or another.… READ MORE

    • Flare vs. Flair…and Why It’s So Tricky to Tell Them Apart

      For this month’s edition of our “vs.” post, the words “flare” and “flair” came to mind. Flare and flair are a couple of homophones that differ in spelling and in meaning, yet figuring out which… READ MORE

    • Tip for Writers: How Not to Take an Editor’s Corrections Personally

      For a productive writer in any genre, there is rarely time to get down about editorial corrections or criticism. Yes, it may sting sometimes and no writer enjoys seeing their work dissected and critiqued, but… READ MORE

    • Does the “I Before E Except After C” Rule Work In Every Situation?

      Here’s a classic grammar rule that we’ve all heard a time or two. In fact, if you went to any school from kindergarten through grade 8, you’ve probably heard it hundreds of times. “I before… READ MORE

    • Lead vs. Lead vs. Led….I’m Seeing This One Way Too Often Lately!

      If you’ve been following the Re:word blog posts each month you know that we try to include at least one “vs.” themed post (if you haven’t, go back and read them because they’re pretty enlightening).… READ MORE

    • Personality Traits of Highly Effective Copy Editors

      Here at Re:word Communications, we’re under the impression that we have some of the most effective copy editors in the industry. Whether it’s a white paper, a term paper, a website or a training manual,… READ MORE

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