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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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The Never-Ending Battle with Autocorrect
While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing… READ MORE
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If vs. Whether
We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where each… READ MORE
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Watch Out for Run-On Sentences
This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought,… READ MORE
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How to Take Constructive (and Not-So-Constructive) Criticism
Relevant in all branches of the craft, criticism for writing is bound to find its way to you. Some take it better than others; some give it better than others. We have little control over… READ MORE
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Semi Colon or Em Dash?
When it comes to separating thoughts and clauses, this tends to be quite a complex distinction to make. Especially when you involve colons and commas as well. Oh, the joys of the English language! For… READ MORE
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Like vs. Such As
This is a very common instance of confusion, although in most cases the two are interchangeable. Only a real stickler (or very dedicated editor) would single these out as errors. In any case, it helps… READ MORE
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An Editor’s Favourite Words to Cut (And Ones to Replace them with)
All-too-common words are usually found at the start of sentences. Often, these words are just filler and set you up to write run-on sentences. The thing is, these words aren’t always necessary to your sentence.… READ MORE
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Tips to Ensure Professional Writing is Always Professional
Catchy headlines, sales copy and fictional writing are inclined to break the rules of writing and get away with it. And all the power to them. That just means professional writing is easier to execute… READ MORE
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When to Drop the “s” at the End of Words
We see it all the time in all kinds of words: toward and towards, anyway and anyways, afterward and afterwards. Generally speaking, these words have the same meaning with or without the “s,” and both… READ MORE
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Inquire vs. Enquire
Having recently come across this particular distinction, we thought it would be noteworthy to clear it up. Inquire, meaning to ask for further information, is generally interchangeable with enquire — which is more frequently used… READ MORE