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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Not Everyone is an Editor
What? You mean to say that my friend who taught fifth-grade English once isn’t qualified to edit my entrance essay to an Ivy League school? Right. And neither is your friend who taught ESL abroad… READ MORE
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How to Find Your Perfect Writer (in 3 Easy Steps)
Business owners have very particular ideas about how they want things to sound. As they should. It’s their business, their baby. They want everything about it to be perfect. But not all of us have… READ MORE
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Editors’ Most Hated Mistakes – Part 1
If you’ve edited anything for an extended period of time, you’ll understand how infuriating the tiniest mistakes can be. You’ll also know that intense feeling of wanting to flip a table, punch a hole in… READ MORE
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SEO: What’s the Deal?
It’s a very hot term, increasingly thrown around amid other buzzwords like thought leader and target. And despite its popularity, SEO, or search engine optimization, is still a term not everyone understands. As complicated (perhaps… READ MORE
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Some Beautiful Words to Garnish Your Writing
Like a bright red cherry on top of an already mesmerizing cocktail, certain words pack a punch that can liven up your entire body of writing. They can act like a pair of really flashy… READ MORE
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What Presentation Errors Really Say
This brief video says it all: it doesn’t matter how eloquent or captivating the given presentation is — errors and typos will overpower the rest of the content as that’s all anyone will see. That… READ MORE
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Can’t Find the Right Word? Make Up Your Own!
Although your excuses for finding the right word are limited with the vast possibilities in the English language, sometimes not even a thesaurus has the right fit for that word that’s just what you’re looking… READ MORE
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Dodge Double Negatives
It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?… READ MORE
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When Isolating Thoughts, Finish the Way You Start
When isolating thoughts with commas, dashes and semicolons, people tend to mix and match these marks of punctuation for some odd reason. As if they don’t want to leave any of them out of a… READ MORE
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How to Avoid Redundancy
Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once… READ MORE