Some Kick-Ass Ads in Just a Few Words
Advertising boils down to communication. And communication is all about getting the message heard. When we strip it down to its most basic form, all you really need are a few words to make that happen....
US vs. Canadian Spelling: Why is There a Difference?
Favorite vs. favourite. Color vs. colour. Neighborhood vs. neighbourhood. We’re speaking the same language. Yet until certain words come up, you wouldn’t know which side of the pond they were written...
Rules & Exceptions: Who to Listen to
We’ve made it clear on multiple occasions that the English language is full of rules with little logic and lots of exceptions. Isn’t that a lovely combination? There are so many experts out there whose...
Writing for Work vs. Writing for Pleasure
Writing is writing is writing. Right? Wrong. In so many ways, all the types of pen to ink find their differences. In this instance, we’re talking about the actual writing process. The following is a...
How to Find Your Perfect Writer (in 3 Easy Steps)
Business owners have very particular ideas about how they want things to sound. As they should. It’s their business, their baby. They want everything about it to be perfect. But not all of us have a...
SEO: What’s the Deal?
It’s a very hot term, increasingly thrown around amid other buzzwords like thought leader and target. And despite its popularity, SEO, or search engine optimization, is still a term not everyone understands....
Some Beautiful Words to Garnish Your Writing
Like a bright red cherry on top of an already mesmerizing cocktail, certain words pack a punch that can liven up your entire body of writing. They can act like a pair of really flashy shoes, pulling together...
Can’t Find the Right Word? Make Up Your Own!
Although your excuses for finding the right word are limited with the vast possibilities in the English language, sometimes not even a thesaurus has the right fit for that word that’s just what you’re...
Dodge Double Negatives
It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?...
When Isolating Thoughts, Finish the Way You Start
When isolating thoughts with commas, dashes and semicolons, people tend to mix and match these marks of punctuation for some odd reason. As if they don’t want to leave any of them out of a particular...
How to Avoid Redundancy
Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once...
If vs. Whether
We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where...