How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important...
Finding your Why You?
Find your why. We’ve all heard that phrase a lot over the last decade. It’s been the title of a best-selling book, and it’s been discussed at the highest levels of management strategy....
Good Copy Starts with a Good Copy Deck Template
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the term...
2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting
Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and...
What you should know about becoming a copywriter
On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If they’re honest,...
What traits do you need to be a great copywriter?
We recently met the next crop of youngsters at the Humber College Portfolio Show, all hoping to be the next great copywriter. As we flipped through books to find the gems in the limestone, we got to thinking...
Active Voice and Passive Voice: Differences and Benefits of Each
Grammatically, the difference between the active voice and passive voice is the relationship between verb and subject. In the active voice, the subject is performing the action. In the passive voice, the...
The 5 Qualities of a Strong Creative Brief
Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief. “Sending a creative brief to my agency and getting...
Copywriting = learning
“Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort...
You are what you post: A social media warning
Social media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis....
Lyrics: Copywriting Set to Music
Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your...
Kawhi Leonard’s Shot — Heard Round The World
2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot. It was magic — one of the great sporting moments in our...