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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
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    Tag Archive: writing tips

    Writing Advice: Take a Walk on the Wilde Side.

    We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal.

    Step 1 — The brief

    When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams of written

    We Love This

    We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred up that jealousy

    Extra Effort

    Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And

    Interesting!

    We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a

    Writing for Love vs. Money

    “Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer), that

    How to Write a Speech for Someone Else

    You’re a wordsmith, a whiz with words, a connoisseur of content, a prodigy of prose — you get the idea. So in light of that, your non-wordsmith colleagues come to you to write their speech. Here are

    Complex to Simple: Communicating with the Masses

    Your client hands you a 50-page manual explaining the scope of the latest artificial intelligence software they came up with. It was written by the engineer who created it. Now you have to share that with

    Phrases on LinkedIn That Say Absolutely Nothing

    The image you project to a potential employer should be one of your best self. And in most cases, it’s projected as even better than that. So when you’re describing yourself on LinkedIn, shouldn’t

    What Makes the Best One-Liners?

    They’re the punch line to our jokes. The zingers in our book pages. The standout parts of our conversation. Sometimes they’re even our headlines. We’re talking about one-liners, less commonly known