We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal.
When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams of written
We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred up that jealousy
Dan went apple picking this week with his kid and twelve other kids. It quickly descended into little shits throwing apples at one another and tired parents trying to avoid black eyes. Good times. And
We’re not fans of overusing exclamation marks. Like swear words, using exclamation marks sparingly enhances their meaning. Or so we believe. The upcoming generation doesn’t think so. According to a
“Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer), that
You’re a wordsmith, a whiz with words, a connoisseur of content, a prodigy of prose — you get the idea. So in light of that, your non-wordsmith colleagues come to you to write their speech. Here are
Your client hands you a 50-page manual explaining the scope of the latest artificial intelligence software they came up with. It was written by the engineer who created it. Now you have to share that with
The image you project to a potential employer should be one of your best self. And in most cases, it’s projected as even better than that. So when you’re describing yourself on LinkedIn, shouldn’t
They’re the punch line to our jokes. The zingers in our book pages. The standout parts of our conversation. Sometimes they’re even our headlines. We’re talking about one-liners, less commonly known
