FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
PREVIOUS FEATURE
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What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE
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Copywriting = learning
“Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort and dedication. But… READ MORE
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How to write a home page — 1 template, 3 examples
We had a tech client come to us this week with a specific problem: his home page’s bounce rate is too high. This means too many people are landing on it and leaving without getting… READ MORE
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Why High-Quality Copyediting is So In-Demand
The US Department of Labour statistics paint a less-than-rosy picture about the future of high-quality copyediting. They say the number of available jobs in the industry is going to shrink by over three percent between… READ MORE
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Effective writing: Getting what you want with your words
Unless you’ve successfully mastered mind control, effective writing is all you have to drive the behaviour you want. Whether they’re heard or read, they have to be convincing, true and interesting enough to maintain attention.… READ MORE
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Five Ways to Improve Tech Copywriting
Tech copywriting is a funny tightrope because you have two audiences with vastly different knowledge bases: the techies and the strategists. The techies want the specs. They want them quickly. And they don’t need explanations.… READ MORE
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Design Agencies Are Leaving Millions of Dollars On The Table
Designers at design agencies have a unique ability to stare at copy for days at a time and never know what it says. To them, it’s another graphic element, as it should be. But what… READ MORE
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Companies that care about customers use a copyeditor
Marcus Gee wrote a great piece in the Globe and Mail about dangling modifiers. This line jumped off the page for us: The smallest hint of confusion can give the reader “a breach in time… READ MORE
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You are what you post: A social media warning
Social media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis.… READ MORE
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Copywriting showcase: Toronto Pearson Airport
A few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to give them messaging they could point people to and say… READ MORE
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Lyrics: Copywriting Set to Music
Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your command.Your old road is rapidly aging.Please… READ MORE