Get a Quote



    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.

    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

    FEATURED

    • What’s a We Count, and why should you do one?

      Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE

    PREVIOUS FEATURE

    • What’s a thought leadership “first reader?”

      Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect does. Like a regular copyeditor, they’ll check your piece for tone, style, grammar, brevity and the rest. Unlike a regular…… READ MORE

    • The 5 Qualities of a Strong Creative Brief

      Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief. “Sending a creative brief to my agency and… READ MORE

    • Hyphen vs. Dash — Getting Your Short Lines Straight

      Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to… READ MORE

    • Brain Stuffing

      Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such important work. And… READ MORE

    • Thinking Before You Write: A Guide to Effective Brainstorming

      Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart… READ MORE

    • As you reintroduce your brand, copywriting should be your first investment

      You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart… READ MORE

    • How to Write a Value Prop: A Different Approach

      Your value proposition is the one thing you offer your potential customers that your competitors can’t. It’s what generates the first bit of prospect interest and informs whether or not they want to find out… READ MORE

    • Writing by committee when you don’t have a choice

      A few years ago, the Harvard Business Review asked readers for a solution to the inevitable “death by a thousand cuts” scenario that plagues almost every writing by committee situation. Here’s what we tell our… READ MORE

    • Everyday writing tips: How to drop the hammer in an email

      Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason… READ MORE

    • The copywriter’s unwritten responsibility

      Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s… READ MORE

    • Advice for marketers, parents and marketers who are parents

      Get to know kids’ jokes. This is good advice for marketers because kids’ jokes clearly demonstrate the process of creating interest, delivering a payoff and being remembered. It’s good advice for parents too, because they… READ MORE

    More messaging that matters

    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

    ONLINE+
    Website Copy Blogs Email Copy White Papers Product Descriptions Bios
    OFFLINE+
    Print and POS Brochures Corporate Reports Direct Mail Exhibits Trade Shows
    INTERNAL+
    Presentations Pitches
    SPOKEN WORD+
    Speeches Video and Radio Scripts
    OTHER STUFF+
    Names and Taglines Zingers Eulogies Proclamations of Love