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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
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    • Grammar for marketers: Subject vs. object.

      In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject.  “Grammar for…… READ MORE

    PREVIOUS FEATURE

    • What do we want from thought leadership?

      The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE

    • Brain Stuffing

      Copywriting is cool because it’s always different. In the past few weeks, we’ve: It’s been exhilarating and tiring and challenging and inspiring and encouraging. It was special to be part of such important work. And… READ MORE

    • Thinking Before You Write: A Guide to Effective Brainstorming

      Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart… READ MORE

    • As you reintroduce your brand, copywriting should be your first investment

      You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart… READ MORE

    • How to Write a Value Prop: A Different Approach

      Your value proposition is the one thing you offer your potential customers that your competitors can’t. It’s what generates the first bit of prospect interest and informs whether or not they want to find out… READ MORE

    • Writing by committee when you don’t have a choice

      A few years ago, the Harvard Business Review asked readers for a solution to the inevitable “death by a thousand cuts” scenario that plagues almost every writing by committee situation. Here’s what we tell our… READ MORE

    • Everyday writing tips: How to drop the hammer in an email

      Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason… READ MORE

    • The copywriter’s unwritten responsibility

      Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s… READ MORE

    • Advice for marketers, parents and marketers who are parents

      Get to know kids’ jokes. This is good advice for marketers because kids’ jokes clearly demonstrate the process of creating interest, delivering a payoff and being remembered. It’s good advice for parents too, because they… READ MORE

    • Copywriting = learning

      “Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort and dedication. But… READ MORE

    • How to write a home page — 1 template, 3 examples

      We had a tech client come to us this week with a specific problem: his home page’s bounce rate is too high. This means too many people are landing on it and leaving without getting… READ MORE

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