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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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What you should know about becoming a copywriter
On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If… READ MORE
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What traits do you need to be a great copywriter?
We recently met the next crop of youngsters at the Humber College Portfolio Show, all hoping to be the next great copywriter. As we flipped through books to find the gems in the limestone, we got… READ MORE
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How to Improve Your Email Open Rates without Spending Any Money
Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather silly and… READ MORE
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The first best teacher I ever had
I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away. I was deeply affected by this news because of how deeply… READ MORE
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Copywriting Techniques — Writing Inside Out vs. Outside In
Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them. This article looks at how to frame that “what.” Need vs. Want Ultimately,… READ MORE
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What is a Split Infinitive? And why is it forever associated with Star Trek?
“To boldly go where no one has gone before.” Powerful. Rhythmic. Iconic. And grammatically incorrect because of the split infinitive. If you ever choose to boldly go deep into the rules of grammar and ask,… READ MORE
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3 Keys to Having a Professional Bio that Instills Immediate Confidence
A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it. According to Hubspot, other than the… READ MORE
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Active Voice and Passive Voice: Differences and Benefits of Each
Grammatically, the difference between the active voice and passive voice is the relationship between verb and subject. In the active voice, the subject is performing the action. In the passive voice, the action is happening… READ MORE
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The 5 Qualities of a Strong Creative Brief
Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief. “Sending a creative brief to my agency and… READ MORE
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Hyphen vs. Dash — Getting Your Short Lines Straight
Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to… READ MORE