FEATURED
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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Oscar-winning Movies for Writing Fans
You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you sit through the whole telecast to get to.… READ MORE
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The Copywriter’s Guide to Speaking
A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark… READ MORE
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Write Anything Like a Senior Copywriter Would
This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the… READ MORE
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2018’s Best Copywriting
Three letters. THREE LETTERS! That sums up 2018’s best copywriting You see it. You get it. And if you were counting on the Colonel that week, you can’t help but give them a pass for… READ MORE
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Writing Advice: Take a Walk on the Wilde Side.
We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal. Getting to know… READ MORE
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A Great Tagline. A Great Company.
A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked… READ MORE
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What is Enjoyable Content?
Content marketing, as an industry, is obsessed with best practices to ensure effective content, not enjoyable content: Sometimes we think the complexity of content marketing rules exist solely as a way for content marketers to… READ MORE
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The Ultimate Copywriting/Copyediting Playlist
In 2001, researchers studied how background music affected the quality of people’s writing. The findings showed that “background music significantly disrupted writing fluency” — a fairly cut-and-dry case for writing in silence. Unless you’re one… READ MORE
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Judging the Fit of a Copy Editor
Smart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes. Yes, you want to avoid embarrassing mistakes, but that’s more the job of… READ MORE