FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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To Join Words or Keep Them Separated?
Are we going all together or travelling as a whole altogether? This distinction is often confused. So, we thought we’d bring our attention to it so you can avoid any future misuse. The following examples… READ MORE
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The Importance of Following a Style Guide
If you’re involved in any sort of business, you’re bound to create written material that will in some way, shape or form communicate what you’re doing with the rest of the world. To ensure your quality… READ MORE
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A Breakdown of the Different Types of Editing
When you ask someone to edit a document for you, you need to specify exactly what you want done. Editing takes on several forms that involve varying degrees of time, effort and attention to detail.… READ MORE
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The Elusive English Language and its Lack of Phonetics
The English language is known for having an exception to every rule in the book. Thus, not making any sense whatsoever. Words like Colonel, Wednesday, February, sherbet, scissors, laugh, poignant and yacht have been giving… READ MORE
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Commonly Confused Words
The following examples are words that are very similar to each other, stemming from the same root and often the cause of confusion as a result. Don’t worry — confusing these words is very common… READ MORE
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Tips to Adding Oomph to your Writing
We’re not always so lucky as to be able to write about compelling and interesting topics. In fact, most of the time our topics aren’t exactly inclined to get the blood pumping. But our writing… READ MORE
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Check The Facts
Someone is reading your company blog, and they see your reference to an accomplishment from last year. They want to learn more about it, as it piques their interest, so they click on the embedded… READ MORE
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Apostrophes and Plurals: What’s the Deal?
When plurals are involved, people often get confused as to how they should use apostrophes. That’s just it — you don’t even need to use them half the time. There are three ways to present… READ MORE
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The Difference Adding an –e Makes
Not only does adding an e at the end of a word change the pronunciation in many cases, it also changes the meaning of the word entirely. This is an all-too-common mistake that we thought… READ MORE
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Lost in Translation: Why Fluency Matters
So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon… READ MORE