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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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The Most Common US/CAN Spelling Distinctions
In the English language, we often come across words that are slightly varied in spelling. Coming across these variations, we think one way is correct over another. In most cases, however, it’s just a matter… READ MORE
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Distinguish Between Irregular Plurals
The following sets of irregular plurals are so commonly confused that you may not even know there were singular and plural versions of them. Especially when heard in spoken word, the wrong usage sounds perfectly… READ MORE
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Tips to Avoid Repetition in Your Writing
It happens to the best of us. Words that we use regularly like to hang out in our subconscious. And some linger for longer than others, eventually making their way into our writing through our… READ MORE
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Which is the correct past tense?
The following examples ought to clarify the confusion many have regarding which version of the past tense to use. There seems to be a misconception that one is correct and the other isn’t, however, this… READ MORE
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The Run-down on Capital Letters
For the most part, distinguishing between when it’s appropriate to use capital letters is pretty straightforward. Places like the start of a sentence and people’s names are no-brainers. However, there are instances where people use… READ MORE
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Spring Cleaning: Is it time to refresh your website?
That dreaded time of year is upon us. Although spring cleaning isn’t the most exciting thing in the world to do, it’s necessary for getting rid of what we no longer need. Both to de-clutter… READ MORE
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To Join Words or Keep Them Separated?
Are we going all together or travelling as a whole altogether? This distinction is often confused. So, we thought we’d bring our attention to it so you can avoid any future misuse. The following examples… READ MORE
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The Importance of Following a Style Guide
If you’re involved in any sort of business, you’re bound to create written material that will in some way, shape or form communicate what you’re doing with the rest of the world. To ensure your quality… READ MORE
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A Breakdown of the Different Types of Editing
When you ask someone to edit a document for you, you need to specify exactly what you want done. Editing takes on several forms that involve varying degrees of time, effort and attention to detail.… READ MORE
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The Elusive English Language and its Lack of Phonetics
The English language is known for having an exception to every rule in the book. Thus, not making any sense whatsoever. Words like Colonel, Wednesday, February, sherbet, scissors, laugh, poignant and yacht have been giving… READ MORE