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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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An Editor’s Favourite Words to Cut (And Ones to Replace them with)
All-too-common words are usually found at the start of sentences. Often, these words are just filler and set you up to write run-on sentences. The thing is, these words aren’t always necessary to your sentence.… READ MORE
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Tips to Ensure Professional Writing is Always Professional
Catchy headlines, sales copy and fictional writing are inclined to break the rules of writing and get away with it. And all the power to them. That just means professional writing is easier to execute… READ MORE
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When to Drop the “s” at the End of Words
We see it all the time in all kinds of words: toward and towards, anyway and anyways, afterward and afterwards. Generally speaking, these words have the same meaning with or without the “s,” and both… READ MORE
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Inquire vs. Enquire
Having recently come across this particular distinction, we thought it would be noteworthy to clear it up. Inquire, meaning to ask for further information, is generally interchangeable with enquire — which is more frequently used… READ MORE
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The Most Common US/CAN Spelling Distinctions
In the English language, we often come across words that are slightly varied in spelling. Coming across these variations, we think one way is correct over another. In most cases, however, it’s just a matter… READ MORE
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Distinguish Between Irregular Plurals
The following sets of irregular plurals are so commonly confused that you may not even know there were singular and plural versions of them. Especially when heard in spoken word, the wrong usage sounds perfectly… READ MORE
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Tips to Avoid Repetition in Your Writing
It happens to the best of us. Words that we use regularly like to hang out in our subconscious. And some linger for longer than others, eventually making their way into our writing through our… READ MORE
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Which is the correct past tense?
The following examples ought to clarify the confusion many have regarding which version of the past tense to use. There seems to be a misconception that one is correct and the other isn’t, however, this… READ MORE
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The Run-down on Capital Letters
For the most part, distinguishing between when it’s appropriate to use capital letters is pretty straightforward. Places like the start of a sentence and people’s names are no-brainers. However, there are instances where people use… READ MORE
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Spring Cleaning: Is it time to refresh your website?
That dreaded time of year is upon us. Although spring cleaning isn’t the most exciting thing in the world to do, it’s necessary for getting rid of what we no longer need. Both to de-clutter… READ MORE