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Overcome your fear of public speaking with this one change.
The fear of public speaking is a social anxiety disorder known as glossophobia; glosso being Greek for tongue and phobia being Greek for fear. The National Institute of Mental Health reports that more than 70% of people have a fear of public speaking, which ranks glossophobia only behind thanatophobia (fear of death), acrophobia (fear of heights) and arachnophobia…… READ MORE
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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Adjectives and adverbs: Objective versus subjective
Mark Twain: “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them — then the rest will be valuable.” Here are the Merriam-Webster definitions of an adjective and… READ MORE
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Fun with Translation — Google Style
Translation is a super-growth industry. Data from the US Department of Labour shows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24 percent… READ MORE
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7 effective political slogans, and one ineffective but ballsy one.
At the end of the day, all politicians have are their words. Well-designed political slogans can push a so-so candidate over the top if it’s mobilizing, motivating and simple enough to get behind. Let’s look… READ MORE
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Don’t trust an AI copywriter
Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is that having an AI copywriter… READ MORE
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The Power of A Value Prop
Most business owners can clearly describe what their company does. But how many can clearly describe what they do for their customers? These are two very different statements, and the latter is far more valuable… READ MORE
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The demise of email has been greatly exaggerated
So, about that prediction a while back that email was going to go the way of cassette tape — looks like that was a whole lot of nothing. Email is STILL the most influential source… READ MORE
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Half of copywriting is knowing when to stop writing
Young scribes new to copywriting have a tendency to overwrite. And they do it for different reasons. Some want to show off their vocabularies. Others want to be super-diligent in their explanations. A few draw… READ MORE
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Technical Writing is The Opposite of Writing Technically
When you think of technical writing, do you think of big words and bigger equations, text that could put a person drowning in Red Bull to sleep and a complete lack of anything resembling creativity?… READ MORE
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Content Writer or Copywriter: Which Do You Need?
The difference between a content writer and a copywriter is the difference between a fast food joint and a Michelin restaurant. Both have their place in the world, but their value depends on the appetite… READ MORE
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Language Legends — Cicero
As copywriters, copyeditors, proofreaders and translators, our heroes are people with a gift for words. In this new regular addition to our blog, we’ll be looking at the men and women whose voices transcend their… READ MORE