FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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Who vs. Whom & Who’s vs. Whose
Has reading the title confused you yet? That’s ok. We’re here to give you the who’s who on all the whos — complete with examples. Let’s start with the singulars and move on to the… READ MORE
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To Hyphenate, or Not to Hyphenate?
What’s the difference between state-of-the-art technology and technology being state of the art? Compound modifiers are two or more words expressing a single concept, as in the previous example. Hyphenating in this context is very… READ MORE
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The Breakdown on Brackets
Brackets are components of punctuation that are often misunderstood. People either use them too much when they get so caught up in side notes that the entire sentence loses direction, or they’re not sure when… READ MORE
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Waste vs. Waist: Know Which to Throw Away and Which to Put a Belt Around
Having come across this mistake on more than one occasion recently, we thought it was worth bringing some attention to. This is an example where autocorrect won’t catch your mistake. So, here are these two… READ MORE
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How To Correct People Without Being Pompous
There is a time and place to summon the grammar police. If you’re always correcting people on their misuses and misspellings, then you become that guy. And no one likes him. But there are times… READ MORE
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Don’t Let A Typo Ruin Your Reputation
Although they come off as tiny, insignificant, miniscule mistakes, typos are far from that. It can happen to the best of us. As we’re typing away at lightning speed, we forget to add the apostrophe… READ MORE
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Tips To Stay Focused While Editing
Staying focused on a single task without getting distracted can be challenging—especially when you don’t have someone standing over your shoulder. Left to our own devices, this can prove to be quite challenging. And, there’s… READ MORE
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The Importance of Reading for Writers
Just like visiting art galleries helps artists hone their craft, the same goes for reading for writers. Of all languages ever spoken, English contains the most words (over 250,000). That leaves us with the biggest… READ MORE
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Incorrectness: When It’s OK To Be Intentionally Wrong
Sometimes it’s OK to use words that aren’t real words or be grammatically wrong on purpose. Whether for stylistic reasons of for comedic effect, there are times when you can get away with being deliberately… READ MORE
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Conjunction, What’s Your Function?
Conjunctions are a quintessential part of our everyday language. Being one of the nine parts of speech (along with nouns, verbs, articles and such) their job is to connect. Unfortunately, conjunctions are frequently used the… READ MORE