FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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Caught wind…had to share
A few months back, a Canadian member of parliament found herself being scolded by one of her colleagues in the house for what was apparently a poor choice of words. Whether you think the simile… READ MORE
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Five reasons not to use a proofreader.
5. You believe that bad publicity is good publicity. You accidentally refer to Fort McMurray as Fart McMurray. First it gets picked up by the usual suspects: grammar nerds who have noting better to do… READ MORE
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The best movie ever written
A big-budget movie production with larger-than-life stars set up shop in a small New England town. That’s the story of State and Main (2000), and about a hundred movies before it, notably Sweet Liberty (1986)… READ MORE
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One driveway south of Milky Way
We got new office space earlier this year at Queen and Dufferin. That’s in the southwest corner of downtown Toronto, between up-and-coming Parkdale and formerly up-and-coming-but-now-booming Beaconsfield Village. There really is an alleyway called Milky… READ MORE
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Copywriter tales
On March 10th, 2017, the Page 7 Copywriting brand was folded into Re:word. For nine years, p7 was the copywriting agency of choice for some of the biggest brands and best agencies including Google, BBDO,… READ MORE
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Step 1 — The brief
When a copywriting job comes in, the first thing we do is create a brief. If you’ve worked agency before, you know that some briefs should really be called lengthies or novels or endless streams… READ MORE
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Gobsmacked.
We were in Banff last week at The Gathering, a celebration of “cult brands.” Incredible speakers, considered content, a well-curated guest list and the occasional throw-down made it by far the best conference we’ve attended… READ MORE
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Our new website launched last week
It only took 30 months to write. Seriously. In all fairness, it’s 18,259 words — but in all fairness, that’s 1.198 words per hour. Shameful. But the reality is that writing about yourself is hard.… READ MORE
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Flagga Bloo Blee
If you spoke French like Phoebe, you wouldn’t need us. But since you speak it like Joey, drop us a line at info@reword.ca and let us help you out. READ MORE
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This commercial might as well be for typos
Typos are like stains. When your reader spots one, it’s all they can see, which means they’re not really concentrating on the rest of your content. What a waste. READ MORE