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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    416-800-9257 | 1-855-800-9257 | info@reword.ca
    Choose your words wiselyTM

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    • Find Your Why? First find your Why You.

      “Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE

    PREVIOUS FEATURE

    • The Globe and Mail asked us about ChatGPT. We were honest.

      Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE

    • Copywriting showcase: Toronto Pearson Airport

      A few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to give them messaging they could point people to and say… READ MORE

    • Lyrics: Copywriting Set to Music

      Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your command.Your old road is rapidly aging.Please… READ MORE

    • Kawhi Leonard’s Shot — Heard Round The World

      2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot. It was magic — one of the great sporting moments in our city, and… READ MORE

    • The Writing Revolution: 2005 to ????

      Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in… READ MORE

    • Anti-Social Media: Writing in Favour of Change to Social Media

      The heat-seeking missiles are out and pointed squarely at social media. Writing in Time Magazine, Rachel Simmons likened social media to “a bathroom wall, letting teens sling insults with the recklessness that comes only with… READ MORE

    • Oscar-winning Movies for Writing Fans

      You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you  sit through the whole telecast to get to.… READ MORE

    • The Copywriter’s Guide to Speaking

      A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark… READ MORE

    • Write Anything Like a Senior Copywriter Would

      This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the… READ MORE

    • 2018’s Best Copywriting

      Three letters. THREE LETTERS! That sums up 2018’s best copywriting You see it. You get it. And if you were counting on the Colonel that week, you can’t help but give them a pass for… READ MORE

    • Writing Advice: Take a Walk on the Wilde Side.

      We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal. Getting to know… READ MORE

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    If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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