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Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the story being conveyed. Conversely, a sentence’s object is the reason there’s a story to tell about the subject. “Grammar for…… READ MORE
PREVIOUS FEATURE
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What do we want from thought leadership?
The term “thought leadership” was coined in 1994 by Strategy and Business magazine’s then editor-in-chief Joel Kurtzman. “Thought Leaders,” he said, “possess a distinctively original idea, a unique point of view or an unprecedented insight into their industry.” Most people who are serious about their work would be interested in a thought leadership piece with one or more…… READ MORE
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Writing for Love vs. Money
“Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” – Moliere Depending on what stage of your career you’re at (as a writer),… READ MORE
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3 Vocabulary-Building Games to Play with Toddlers
Why is little Johnny across the road speaking in full sentences while your little darling is stuck on goo, ga and dljhkfwncsjadjbhlk? It could be because you’re not teaching her to use her words. Don’t… READ MORE
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The Lost Art of Letter Writing
Can you believe there was actually a time when waiting on someone’s reply lasted weeks, if not months? And people these days struggle to respond to texts in the same day, blaming it on “being… READ MORE
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Praise the Post-it Note
Bookmark, reminder, confession, lunch note, organizer, art medium — you name it. Post-its have played the role. Sex and the City’s Carrie Bradshaw even got dumped with one. Heck, the notes outlining this blog post… READ MORE
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The Beauty and Meaning Behind Your Handwriting
Our handwriting says a lot about us. As graphologists (people who analyze handwriting) will tell you, it can reveal thousands of character traits. So you might want to consider typing out that ransom letter to… READ MORE
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A quick experiment
The other day, Dan’s two-and-a-half-year-old discovered this video on YouTube. Click the link and skip ahead to the 1:47 point and watch the Lion song. It’s less than a minute. Do it now then come back… READ MORE
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We love Donald Trump. Seriously.
By Dan & Gina Now, now…before you get all judgmental and “well-I’d-never-work-with-these-idiots,” just keep reading. We don’t love the Donald’s adversarial, bullying approach. We don’t love his propensity to incite violence. And if he had… READ MORE
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Watch Your Commands: Ad Words That Bite
When you’re advertising to people, you need to be approachable. Think of how you’d talk to someone if you knocked on their door. You have a very short period of valuable time in which to… READ MORE
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Texting Etiquette for Saying What You Mean
As many of your arguments can probably attest, intent in text messages is often lost. Tone and body language aren’t there, so words have to speak for themselves. While we often do our best to… READ MORE