FEATURED
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Overcome your fear of public speaking with this one change.
The fear of public speaking is a social anxiety disorder known as glossophobia; glosso being Greek for tongue and phobia being Greek for fear. The National Institute of Mental Health reports that more than 70% of people have a fear of public speaking, which ranks glossophobia only behind thanatophobia (fear of death), acrophobia (fear of heights) and arachnophobia…… READ MORE
PREVIOUS FEATURE
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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The Copywriter’s Guide to Speaking
A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark… READ MORE
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Write Anything Like a Senior Copywriter Would
This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the… READ MORE
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2018’s Best Copywriting
Three letters. THREE LETTERS! That sums up 2018’s best copywriting You see it. You get it. And if you were counting on the Colonel that week, you can’t help but give them a pass for… READ MORE
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Writing Advice: Take a Walk on the Wilde Side.
We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal. Getting to know… READ MORE
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A Great Tagline. A Great Company.
A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked… READ MORE
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What is Enjoyable Content?
Content marketing, as an industry, is obsessed with best practices to ensure effective content, not enjoyable content: Sometimes we think the complexity of content marketing rules exist solely as a way for content marketers to… READ MORE
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The Ultimate Copywriting/Copyediting Playlist
In 2001, researchers studied how background music affected the quality of people’s writing. The findings showed that “background music significantly disrupted writing fluency” — a fairly cut-and-dry case for writing in silence. Unless you’re one… READ MORE
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Judging the Fit of a Copy Editor
Smart businesses seek out the services of a copy editor because everyone in a company can use a second set of eyes. Yes, you want to avoid embarrassing mistakes, but that’s more the job of… READ MORE
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Do you give great client feedback? Here’s how you know.
We build revision cycles into our copywriting quotes because we expect client feedback. We like to think we provide our clients with the best ways to phrase their messages, but they’re certainly not the only… READ MORE
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The Copywriter’s Curse
As copywriters, we immerse ourselves in our clients’ businesses. We get to know everything about them because it’s our job to essentially become them. We assume their voice, their tone and manner, and their personality.… READ MORE