FEATURED
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Overcome your fear of public speaking with this one change.
The fear of public speaking is a social anxiety disorder known as glossophobia; glosso being Greek for tongue and phobia being Greek for fear. The National Institute of Mental Health reports that more than 70% of people have a fear of public speaking, which ranks glossophobia only behind thanatophobia (fear of death), acrophobia (fear of heights) and arachnophobia…… READ MORE
PREVIOUS FEATURE
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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The Suzanne way
We get back to people promptly. We even allude to it as part of our email signature, which looks like this: Re:word CommunicationsChoose your words wisely™416-800-9257 • 1-855-800-9257Visit the new Re:word.ca. It’s a fun read.If… READ MORE
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Write on
Even professional writers get stuck from time to time. It happens. And when it does, it’s positively terrifying. Imagine, if you will, a terrible, horrible bully staring you in the face, mocking your every move.… READ MORE
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What we look for in a copywriter
Of course you have to be a good writer. You have to be able to string sentences together and keep us reading them. But that’s just one part of it. The other part of it… READ MORE
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The best answer ever
We just started working with a client who has offices in Bogota and Athens. In our initial interview, for our own curiousity, we asked him why he chose those two cities. His response: “salsa and… READ MORE
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The comeback
Billy’s grandfather took him to the circus when he was eleven years old. When they got in under the big top, Billy’s eyes lit up. The sounds. The colours. The energy. He could hardly contain… READ MORE
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“I concur. Message is authentic.”
If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a… READ MORE
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The Dan Files
January 2003 was a really tough time for me. The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.“… READ MORE
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The Dinner Party Test
Think about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s ideas,… READ MORE
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Proudly Canadian
We took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we… READ MORE
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The experts weigh in
Dear Re:word, I’ve been running an email campaign for a few months and traction is poor. When people open the email, they do what they’re supposed to do, but not enough people are opening. But… READ MORE