Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy.
We know you hate doing it, and we don’t blame you. Writing good copy is hard. It’s not something you just wake up in the morning and excel at any more than waking up and deciding to crown a tooth or run electrical through your house.
Read the full article…Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and Google’s search engine crawlers don’t abide it.
Let’s look at both.
Read the full article…Stumbling across good copywriting is such a treat.
It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily mean you’re “emotional” about it. Happy is a powerful emotion because you like the person making you feel good. And we buy from people we like.
High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets of their lives.
Read the full article…Peter Montoya’s personal branding is on point.
From the first few words on his website, you know what he’s all about. So you go to a piece he wrote on LinkedIn, and it’s in line. Then you want more, so you Google “Peter Montoya articles” and boom.
Read the full article…On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency.
If they’re honest, it’ll sound like the most cutthroat, back-stabbing, ego-fuelled mess of a life one could imagine. And if the students are honest, they’re all itching to get out there.
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We recently met the next crop of youngsters at the Humber College Portfolio Show, all hoping to be the next great copywriter. As we flipped through books to find the gems in the limestone, we got to thinking about what “gem” means to us. We came up with five common traits every great copywriter has:
Read the full article…Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather silly and worth changing. Here’s how to raise your email open rates:
Demonstrate (a) that you understand your reader’s position and (b) that you can improve it. Whether they’re in a state of need or want will determine how you speak to them, which was the subject of our latest blog post.
I don’t normally break character on our blog, but this warranted something from the heart: Ihor Pelech, my Grade 9 English teacher, passed away.
I was deeply affected by this news because of how deeply Mr. Pelech affected and impacted me.
Read the full article…Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them.
This article looks at how to frame that “what.”
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