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This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Brain Stuffing

Copywriting is cool because it’s always different. In the past few weeks, we’ve:

– named a satellite
– convinced a province of voters to stand up for a union being squeezed
– developed a manual for a weather tracker
– created a brand for a new vertical farming company
– wrote bios for 39 exceptional Indigenous Canadians

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Thinking Before You Write: A Guide to Effective Brainstorming

Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart from the others in that it demands the idea be compelling AND effective because it will ultimately be judged on how it drives consumer behaviour. That, more than anything, is why brainstorming before writing is a good idea.

What is brainstorming?

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The copywriter’s unwritten responsibility

Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons:

We have to tell the truthhigh jump - the copywriters unwritten responsibility

Truth is tough to find these days. What’s real? What’s fake? Who has an agenda and what do they want people to think? This skepticism has tainted our relationships with news media, artists and filmmakers, governments and each other.

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Advice for marketers, parents and marketers who are parents

Get to know kids’ jokes. This is good advice for marketers because kids’ jokes clearly demonstrate the process of creating interest, delivering a payoff and being remembered. It’s good advice for parents too, because they give your children something to laugh about other than poo.

What marketers can learn from kids’ jokes

Talking to children is not that different from talking to adults. They both want something simple they can relate to emotionally and rationally.

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How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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