Those little horizontal lines cause more headaches than any other character. So we thought it might be easier to understand the “hyphen vs. dash” deal if it was broken down with examples of how to use them.
Its main purpose is to combine two words into one concept.
Read the full article…Copywriting is cool because it’s always different. In the past few weeks, we’ve:
– named a satellite
– convinced a province of voters to stand up for a union being squeezed
– developed a manual for a weather tracker
– created a brand for a new vertical farming company
– wrote bios for 39 exceptional Indigenous Canadians
Great writing starts with a great idea. It’s true of novels and plays and movie scripts. It’s true of newspaper articles, opinion pieces and theses. And it’s definitely true of copywriting. But copywriting stands apart from the others in that it demands the idea be compelling AND effective because it will ultimately be judged on how it drives consumer behaviour. That, more than anything, is why brainstorming before writing is a good idea.
What is brainstorming?
Read the full article…You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times.
Restart = opportunity
Read the full article…How to Write a Value Prop: A Different Approach
Your value proposition is the one thing you offer your potential customers that your competitors can’t.
Read the full article…A few years ago, the Harvard Business Review asked readers for a solution to the inevitable “death by a thousand cuts” scenario that plagues almost every writing by committee situation.
Here’s what we tell our clients:
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Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason to publish this particular set of everyday writing tips.
Read the full article…Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons:
Truth is tough to find these days. What’s real? What’s fake? Who has an agenda and what do they want people to think? This skepticism has tainted our relationships with news media, artists and filmmakers, governments and each other.
Read the full article…Get to know kids’ jokes. This is good advice for marketers because kids’ jokes clearly demonstrate the process of creating interest, delivering a payoff and being remembered. It’s good advice for parents too, because they give your children something to laugh about other than poo.
Talking to children is not that different from talking to adults. They both want something simple they can relate to emotionally and rationally.
Read the full article…“Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort and dedication. But for a copywriter, it’s an easy one to stick to because copywriting is all about learning.
