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Proofreading. Copyediting. Line editing. Explained.

When clients come to us for editing, they’re coming for one of three services:

Proofreading

Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders keep the trolls from embarrassing you online, and you from embarrassing yourself at the worst times.

Outsource copywriting? Yes, brand managers can do that too.

Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to  outsource copywriting and instead staying up till all hours trying to write good copy.

We know you hate doing it, and we don’t blame you. Writing good copy is hard. It’s not something you just wake up in the morning and excel at any more than waking up and deciding to crown a tooth or run electrical through your house.

Good copywriting is everywhere.

Stumbling across good copywriting is such a treat.

It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily mean you’re “emotional” about it. Happy is a powerful emotion because you like the person making you feel good. And we buy from people we like.

Let’s teach our high school students to communicate better

High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets of their lives.