Blog

416-800-9257 • toll free: 1-855-800-9257info@reword.ca
RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

The copywriter’s unwritten responsibility

Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons:

We have to tell the truthhigh jump - the copywriters unwritten responsibility

Truth is tough to find these days. What’s real? What’s fake? Who has an agenda and what do they want people to think? This skepticism has tainted our relationships with news media, artists and filmmakers, governments and each other.

Read the full article…

Advice for marketers, parents and marketers who are parents

Get to know kids’ jokes. This is good advice for marketers because kids’ jokes clearly demonstrate the process of creating interest, delivering a payoff and being remembered. It’s good advice for parents too, because they give your children something to laugh about other than poo.

What marketers can learn from kids’ jokes

Talking to children is not that different from talking to adults. They both want something simple they can relate to emotionally and rationally.

Read the full article…

Effective writing: Getting what you want with your words

effective writing

Unless you’ve successfully mastered mind control, effective writing is all you have to drive the behaviour you want. Whether they’re heard or read, they have to be convincing, true and interesting enough to maintain attention. It seems easy enough, but if you think about how many times you say no as a consumer versus how many times you say yes, it’s actually not that easy at all.

Read the full article…

How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

Privacy PolicyTerms of Use









And it's off!

Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.