Blog

3 Keys to Having a Professional Bio that Instills Immediate Confidence

A professional bio is one of the most powerful marketing tools you have because you can pretty much guarantee that visitors to your site are going to read it.

According to Hubspot, other than the Home page, the most visited page on a website is the About page. All kinds of “experts” have postulated all kinds of reasons for this, and this is ours: visitors want to know the people behind the name. Then they want to look those people up on LinkedIn to see their history, who they know, who they’ve worked with and how they’ve added value to others.

The 5 Qualities of a Strong Creative Brief

Most brand managers and marketing managers we’ve worked with over the years have told us that the best part of their job is writing the creative brief.

“Sending a creative brief to my agency and getting back a creative reinterpretation of my thoughts is so cool,” says Shauna Pichosky, now the VP Marketing and Communications at ParticipACTION.

As you reintroduce your brand, copywriting should be your first investment

You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times.

Restart = opportunity

Everyday writing tips: How to drop the hammer in an email

Imagine going your whole life without having to write a scathing email. Everyone would be doing exactly what they’re supposed to be doing. You’d be walking around satisfied with everything. And there’d be no reason to publish this particular set of everyday writing tips.