After investing in quality copywriting, the choice to invest in quality proofreading is the best thing you can do for your message.
The breakneck speed at which marketing departments often move can make it hard to find time to put copy through a proofread before it’s published. Common excuses for why marketing departments don’t invest in quality proofreading include:
Read the full article…Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel.
Anything anyone wants to know about who and what your company stands for and why your company matters can be found in these five pieces of internal communication.
Read the full article…Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate. And you have to make them feel incomplete without you.
All that is what good copywriting can do for your brand.
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design.
Interestingly, the term “deck” dates to the mid 20th century when presentation slides were stacked next to a projector like a deck of cards. Eventually, the in-dividual pieces that made up the final design were called decks as well (copy decks, strategy decks, pitch decks, etc.).
Read the full article…When clients come to us for editing, they’re coming for one of three services:
Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders keep the trolls from embarrassing you online, and you from embarrassing yourself at the worst times.
Read the full article…When most people think of hiring a copy editor, it’s for finding and fixing mistakes before the piece in question is published with them, costing more than a few dollars to fix and making everyone involved look less than amazing to their higher-ups.
Quality control is certainly one reason hiring a copyeditor can be a good idea. But it’s not the only reason.
Read the full article…Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy.
We know you hate doing it, and we don’t blame you. Writing good copy is hard. It’s not something you just wake up in the morning and excel at any more than waking up and deciding to crown a tooth or run electrical through your house.
Read the full article…Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and Google’s search engine crawlers don’t abide it.
Let’s look at both.
Read the full article…Stumbling across good copywriting is such a treat.
It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily mean you’re “emotional” about it. Happy is a powerful emotion because you like the person making you feel good. And we buy from people we like.
High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets of their lives.
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