When clients come to us for editing, they’re coming for one of three services:
Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders keep the trolls from embarrassing you online, and you from embarrassing yourself at the worst times.
Read the full article…When most people think of hiring a copy editor, it’s for finding and fixing mistakes before the piece in question is published with them, costing more than a few dollars to fix and making everyone involved look less than amazing to their higher-ups.
Quality control is certainly one reason hiring a copyeditor can be a good idea. But it’s not the only reason.
Read the full article…Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy.
We know you hate doing it, and we don’t blame you. Writing good copy is hard. It’s not something you just wake up in the morning and excel at any more than waking up and deciding to crown a tooth or run electrical through your house.
Read the full article…Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and Google’s search engine crawlers don’t abide it.
Let’s look at both.
Read the full article…Stumbling across good copywriting is such a treat.
It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily mean you’re “emotional” about it. Happy is a powerful emotion because you like the person making you feel good. And we buy from people we like.
High school students who can’t communicate their ideas thoughtfully and persuasively might as well not have ideas at all. This will be true across verbal and written modes of messaging, and in all facets of their lives.
Read the full article…Peter Montoya’s personal branding is on point.
From the first few words on his website, you know what he’s all about. So you go to a piece he wrote on LinkedIn, and it’s in line. Then you want more, so you Google “Peter Montoya articles” and boom.
Read the full article…On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency.
If they’re honest, it’ll sound like the most cutthroat, back-stabbing, ego-fuelled mess of a life one could imagine. And if the students are honest, they’re all itching to get out there.
Read the full article…
We recently met the next crop of youngsters at the Humber College Portfolio Show, all hoping to be the next great copywriter. As we flipped through books to find the gems in the limestone, we got to thinking about what “gem” means to us. We came up with five common traits every great copywriter has:
Read the full article…Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather silly and worth changing. Here’s how to raise your email open rates:
Demonstrate (a) that you understand your reader’s position and (b) that you can improve it. Whether they’re in a state of need or want will determine how you speak to them, which was the subject of our latest blog post.
