Nail your message
when it matters most.
In those make-or-break moments where your next word could be your last chance, give ideal prospects reasons to buy in. Pretty pictures and slick digital can’t do that.
Only your message can.
Core Messaging Services
Copywriting:
Words for the yes you want.
Command attention. Compel action. And keep your audience dialled in all the way to yes. Fill a blank page with original messaging you’ll be proud to share with the world.
Proofreading:
A green light you can trust.
Sleep easier knowing your grammar, spelling and punctuation are sound, your messaging is consistent with the style guide and files are delivered with confidence.
Copyediting:
Tight messaging for a clean delivery.
Less jargon. More punch. Faster paths to points. Human edits for human readers who’ll appreciate a clear message they can understand the first time.
French Translation:
Adaptations that feel original.
Match the English’s tone, intent, persuasiveness and emotional centre so you get the same reactions and results from your Francophone audiences.
APPLIED MESSAGING SERVICES
HOOKLINES™
The brand messaging cheat sheet.
All your value propositions from contact to contract in a single document that will guide every aspect of your marketing effort.
RE:VISIONS
External editors for internal communications.
Get your first thoughts turned into first drafts, your first drafts taken to final or your final draft proofed for presentation.
COPYSIDE
Coverage for agencies in a pinch.
Swamped with work? Lost resources to another agency? Not a writer? Your clients won’t know the difference and your team won’t feel short-staffed.
Get your message right at the outset and everything else gets easier:
Design
Your creative teams will have a tone to match and a defined sandbox to play in, so they spend more time on the right paths.
Sales
Your sales teams will have a strong pitch for any occasion and powerful proof points to reinforce your difference so their conversations last longer.
Schmoozing
You’ll have tight answers to any question about your business so you can walk confidently into every room.
Development
Your UX and product teams will have a destination to aim for and a feeling to capture so they’re building what the audience needs.
Recruitment
Your hiring teams will have defined values to look for, so they have more success finding candidates who fit.
And yes, even AI
You’ll have distinctive hooks and ideas to feed your AI, so the main message is uniquely yours even if the filler content isn’t.
WHY RE:WORD
For confidence in what you say and how it lands.
It’ll be unique.
Our clients trust us to deliver different or differently.
It’ll be human.
Our clients recognize that real personality can only come from a person.
It’ll be well-researched.
Our clients walk into any conversation with proof points for their proof points.
It’ll be clear.
Our clients’ audiences understand the first time.
It’ll be real.
Our clients know their truth is compelling enough.
It’ll be presentable.
Our clients sleep well knowing their messages are mistake-free.
And it’ll be a pleasure to work with us.
We respond promptly, take feedback professionally and deliver on time. It’s why our clients have stuck around for 15+ years.
In our clients’ words…
And in our words…
FEATURED
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Overcome your fear of public speaking with this one change.
The fear of public speaking is a social anxiety disorder known as glossophobia; glosso being Greek for tongue and phobia being Greek for fear. The National Institute of Mental Health reports that more than 70% of people have a fear of public speaking, which ranks glossophobia only behind thanatophobia (fear of death), acrophobia (fear of heights) and arachnophobia…… READ MORE
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“I concur. Message is authentic.”
If you smiled when you read the headline, then you’ve seen the most well-written action movie in the history of action movies: Crimson Tide. The movie takes place almost exclusively in the belly of a… READ MORE
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The Dan Files
January 2003 was a really tough time for me. The previous June, I was let go from my first ad agency job. “No problem, I thought. I’m talented. I’ll get another job in no time.“… READ MORE
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The Dinner Party Test
Think about the commitment someone is making when they choose to read something you give them. It’s substantial. The act of reading is the act of giving your time and attention to someone else’s ideas,… READ MORE
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Proudly Canadian
We took a road trip to Ottawa for the Editors Canada conference and got a chance to walk around the city. It was a gorgeous summer day — perfect for a stroll. And stroll we… READ MORE
Why not AI for the
make-or-break messaging?
Worse than forgettable messaging is similar messaging to your competitor. That’s a real possibility with AI, and a real turnoff for a captive audience — especially if your competitor gets to pitch before you.