Beware the Buzzword
We’re all guilty of throwing a buzzword in here and there. And with their prevalence in everyday language nowadays, it’s hard not to use them.
So what are they? Buzzwords are industry terms that sound important or technical, and are used to impress a usually uninformed audience. Words like synergy, bandwidth and value-add are popular buzzwords. Now, as impressive as these may sound, it’s hard to decipher what they really mean. That doesn’t sound very user-friendly, does it?
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