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    Brand Messaging, Content Writing, Copywriting,
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    Tag Archive: copywriting

    What can quality copywriting do for your brand?

    Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate. And you have to make

    What you should know about becoming a copywriter

    On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If they’re honest,

    Copywriting = learning

    “Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort

    Five Ways to Improve Tech Copywriting

    Tech copywriting is a funny tightrope because you have two audiences with vastly different knowledge bases: the techies and the strategists. The techies want the specs. They want them quickly. And they

    Lyrics: Copywriting Set to Music

    Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your

    Write Anything Like a Senior Copywriter Would

    This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want

    2018’s Best Copywriting

    Three letters. THREE LETTERS! That sums up 2018’s best copywriting You see it. You get it. And if you were counting on the Colonel that week, you can’t help but give them a pass for their fowl