Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate. And you have to make
Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy. We know you hate
On the last day of most copywriting courses, the program director will put all the students together in a room and tell them what to expect from becoming a copywriter at an ad agency. If they’re honest,
Among the first lessons you’d learn in a copywriting techniques course is that consumers want to know what’s in it for them. This article looks at how to frame that “what.” Need vs. Want Ultimately,
You made difficult decisions this year, but you made it through. The engines are rumbling again, and the race is on to re-establish brands in markets with short memories at the best of times. Restart =
“Learn something new” is the fourth most common new year’s resolution (behind exercise more, lose weight and get organized). And it’s one of the hardest to keep because it involves serious effort
Tech copywriting is a funny tightrope because you have two audiences with vastly different knowledge bases: the techies and the strategists. The techies want the specs. They want them quickly. And they
Like great copywriting, great lyrics will make you pay attention.Come mothers and fathers throughout the land,And don’t criticize what you can’t understand.Your sons and your daughters are beyond your
This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want
Three letters. THREE LETTERS! That sums up 2018’s best copywriting You see it. You get it. And if you were counting on the Colonel that week, you can’t help but give them a pass for their fowl
