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Overcome your fear of public speaking with this one change.
The fear of public speaking is a social anxiety disorder known as glossophobia; glosso being Greek for tongue and phobia being Greek for fear. The National Institute of Mental Health reports that more than 70% of people have a fear of public speaking, which ranks glossophobia only behind thanatophobia (fear of death), acrophobia (fear of heights) and arachnophobia…… READ MORE
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Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have missed as you put your piece together. But if you get your copyeditor to do what they do best, they’ll make your message better in other…… READ MORE
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Long-form blog post writing — The primer
A funny thing happened over the past few years: long-form content has made a huge comeback. It’s funny because not too long ago, when the trend was moving more and more micro, the “experts” concluded… READ MORE
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Two lessons from an effective brainstorm
A few weeks ago, one of our agency clients brought us in for a brainstorm. It’s always a hoot to jump in on one of those, partly because it gets us out of the office… READ MORE
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Write better emails: 4 little things that make a big difference.
Three years ago, Inc. Magazine (a publication we quite like) predicted the demise of email by 2020. It’s a well-written piece and the points made are salient and well-researched. But with respect to the piece’s… READ MORE
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Three questions to ask a translator before hiring them
If you need a translator, you need a good one because language police dogs are always sniffing around looking for slip-ups. Offending the wrong person with a poor translation could lead to negative PR you… READ MORE
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4 Tips for Small Marketing Teams
The small marketing teams we work with all have the same problem: time. It’s impossible to do it all, but in today’s world, you kinda have to: inbound, outbound, social, experiential, trade shows, content, blah… READ MORE
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Good advice for parents buying children’s books
Children’s books are written and illustrated to be read over and over again. Some colleges have courses dedicated to teaching the best ways to drill letter and pattern recognition, phonics, syntax and basic communication through… READ MORE
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A shout out to the WWE scriptwriters
We belong to the fortunate generation that got to experience the best eras of wrestling at exactly the right ages. In the mid-eighties, we were pre-teens and no one was cooler than Hulk Hogan. No… READ MORE
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Speechwriting tips from a speechwriting expert
We write our fair share of speeches, but Rick Kotick, Head of Competitive Intelligence, RBC Global Asset Management, writes more. He speaks at least twice a month to investment advisors and mutual fund wholesalers across… READ MORE
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A word is worth an infinite number of pictures
What’s more powerful, a word or an image? It’s a hotly debated topic in creative circles and cases have been made for both. Here’s our case for words: When you read a word, your mind… READ MORE