Blog

416-800-9257 • toll free: 1-855-800-9257info@reword.ca
RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

Companies that care about customers use a copyeditor

Marcus Gee wrote a great piece in the Globe and Mail about dangling modifiers. This line jumped off the page for us:

The smallest hint of confusion can give the reader “a breach in time to check mail, get up and make a sandwich, shoot a cat video.” English, he says, is a subject-verb-object language. “If you’re unclear in your own mind about the relationship between these components, or if you muddy it for the reader, you’ve fried the motherboard.”

Read the full article…

You are what you post: A social media warning

twitter bird making a social media mistakeSocial media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis. But the power to say what you want when you want about whatever you want comes with consequences, ranging from public shaming to getting fired.

On the more benign end of the spectrum, consider the story of Alex Johnston, a political candidate for office in 2015’s Canadian federal election. She was called out for a ridiculous Facebook post she made seven years prior about Auschwitz. These posts came to light weeks before voters went to the polls. And while she was a long shot to win anyway, this revelation all but guaranteed a loss. While members of her party won surrounding ridings, she only captured 16% of the vote in hers.

Read the full article…

Copywriting showcase: Toronto Pearson Airport

Airplane noise copywritingA few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to give them messaging they could point people to and say “this is why we make so much noise, these are the factors that are fully out of our control, and these are the things we’re doing about what we can control.”

Sounds easy enough. Except that we had to essentially learn about airplanes, airplane noise, acoustics and how sound travels. Then we had to learn about how Toronto Pearson works. We learned how they mitigate noise through  runways positioning, and the shared responsibility of everyone involved in getting a plane off the ground to noise abatement; from the air traffic controllers to the pilots to the airlines.

Read the full article…

Lyrics: Copywriting Set to Music

Like great copywriting, great lyrics will make you pay attention.
Come mothers and fathers throughout the land,
And don’t criticize what you can’t understand.
Your sons and your daughters are beyond your command.
Your old road is rapidly aging.
Please get out of the new one if you can’t lend your hand
For the times they are a-changin’
That’s from The Times They Are a Changin’ by Bob Dylan — whose lyrics were and are so powerful that he was awarded the Nobel Prize for Literature.

Interesting conversation starter about that lyric:
He placed mothers ahead of fathers. Keep in mind that this song came out in 1965 when society was still patriarchal. So to put mothers before fathers was a big deal, especially for a generation that had spent the past 20 years protecting an American ideal that was being questioned by a guy with a guitar who couldn’t sing.

Read the full article…

Kawhi Leonard’s Shot — Heard Round The World

Kawhi Leonard making the shot to win  the  series2.7 million Canadians watched Game 7 between the Toronto Raptors and Philadelphia 76ers, and all hopefully got to see the Kawhi Leonard shot.

It was magic — one of the great sporting moments in our city, and possibly even the country. Right now, only Sid the Kid’s Golden Goal at the Vancouver Olympics, Joe Carter’s Series-winning blast and Jose Bautista’s bat-flip even come close (the Leafs have had their moments, but it’s been so long that they’re hard to remember).

Read the full article…

The Writing Revolution: 2005 to ????

Social media has done quite a number on the English language. In less than two decades, centuries of writing rules, conventions and accepted norms, most of which we were taught to treat as carved in stone, have been washed away as if they were doodled in sand.

What’s most fascinating about watching this linguistic revolution happen in real time is that it’s a first for humanity. Yes, language has clearly evolved since the grunts and yelps of early man. But in the past it’s taken multiple generations. For example, it took almost 200 years for thouthine and thee to become you, your and yourself.

Read the full article…

Anti-Social Media: Writing in Favour of Change to Social Media

Social media writing badgeThe heat-seeking missiles are out and pointed squarely at social media. Writing in Time Magazine, Rachel Simmons likened social media to “a bathroom wall, letting teens sling insults with the recklessness that comes only with anonymity.”

Imperial evidence supports Ms. Simmons’ alarmism. A 2016 paper presented robust cross-cultural evidence linking social media use to body image concerns, dieting, body surveillance, a drive for thinness and self-objectification in adolescents.

Read the full article…

Oscar-winning Movies for Writing Fans

You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you  sit through the whole telecast to get to. And they’re usually worth the wait. There was Tom Hanks’s beautiful tribute to two gay men in his acceptance speech for Philadelphia, Halle Berry’s emotional moment on stage after winning for Monster’s Ball and perhaps the best of the best, Steven Spielberg’s plea to the world’s educators to show Schindler’s List to their students.

However, if you’re a fan of the written word like we are, the highlight of the show is Best Original Screenplay. It’s often sandwiched midway through the telecast and rarely gets much fanfare. And the winners don’t see their careers skyrocket to new heights like Best Actor winners (Forbes found that an Oscar win can boost an actor’s salary by over 80 percent).

Read the full article…

The Copywriter’s Guide to Speaking

Illustration: A copywriter feels this way all the time: Fear of not knowingA copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark and line break. They vet and re-vet every argument. And if they find ourselves off topic, they delete and refocus.

These are obviously important skills to have, and a big reason people hire a copywriter. But these talents don’t exactly translate into the off-the-cuff spoken-word world. In fact, they’re an incredible hinderance because a copywriter relies on that time to get it right.

Read the full article…

Write Anything Like a Senior Copywriter Would

A senior copywriterThis year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want from the  senior copywriter and senior editor they hire. One of the more common comments we’ve received is, “I want to learn to write the way you do.”

And, of course, they would want that; it’d be much more cost effective if they didn’t have to come to us for every single thing they had to communicate.

Read the full article…

How Can We Help You?

If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

Privacy PolicyTerms of Use









And it's off!

Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.