Companies that care about customers use a copyeditor
Marcus Gee wrote a great piece in the Globe and Mail about dangling modifiers. This line jumped off the page for us:
The smallest hint of confusion can give the reader “a breach in time to check mail, get up and make a sandwich, shoot a cat video.” English, he says, is a subject-verb-object language. “If you’re unclear in your own mind about the relationship between these components, or if you muddy it for the reader, you’ve fried the motherboard.”
Read the full article…
Social media is the great equalizer of our time. It gives everyone the same opportunity to share their views, thoughts, wisdoms and gripes — and people take full advantage of that on a regular basis. But the power to say what you want when you want about whatever you want comes with consequences, ranging from public shaming to getting fired.
A few years ago, the Greater Toronto Airport Authority (they run Toronto Pearson) had a problem with noise complaints. They needed a copywriting team to 
The heat-seeking missiles are out and pointed squarely at social media. 
A copywriter, has the benefit of crafting a messages to convey exactly what he or she wants to say in just the way they want to say it. They meticulously consider every word, punctuation mark and line break. They vet and re-vet every argument. And if they find ourselves off topic, they delete and refocus.
This year marks our tenth year in business. Considering that