FEATURED
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Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The concept of “find your why” focuses on what motivates you to be an elite employer, entrepreneur, etc. Clearly articulated, your why gets everyone on your team caring about the same things in their hearts, souls and minds. It sounds great. And it…… READ MORE
PREVIOUS FEATURE
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The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business owners we are, we leaned into ChatGPT AI copywriting, learned how to use it and identified its current limitations. By the time…… READ MORE
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Can’t Find the Right Word? Make Up Your Own!
Although your excuses for finding the right word are limited with the vast possibilities in the English language, sometimes not even a thesaurus has the right fit for that word that’s just what you’re looking… READ MORE
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Dodge Double Negatives
It’s not uncommon to see double negatives in writing. Now, wouldn’t that have read better if we said it’s common instead? All too often, people like to state things in their negative forms. But why?… READ MORE
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When Isolating Thoughts, Finish the Way You Start
When isolating thoughts with commas, dashes and semicolons, people tend to mix and match these marks of punctuation for some odd reason. As if they don’t want to leave any of them out of a… READ MORE
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How to Avoid Redundancy
Saying the same exact thing twice in the same sentence is a waste of everyone’s time. Being redundant is almost like being irrelevant. And if you really think about it, saying something more than once… READ MORE
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The Never-Ending Battle with Autocorrect
While it tends to act quite favourably when you’re typing at lightning speed on a mobile device, autocorrect is more of a troublemaker most of the time. Especially when it comes to texting or emailing… READ MORE
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If vs. Whether
We can always question whether we’re using the right conditional word, even if it’s grammatically correct. In many cases, if and whether can be used interchangeably. But there is a time and place where each… READ MORE
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Watch Out for Run-On Sentences
This is by far the most common correction an editor will come across. It makes sense, especially with someone who isn’t necessarily a writer, per se. People get lost in their own train of thought,… READ MORE
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How to Take Constructive (and Not-So-Constructive) Criticism
Relevant in all branches of the craft, criticism for writing is bound to find its way to you. Some take it better than others; some give it better than others. We have little control over… READ MORE
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Semi Colon or Em Dash?
When it comes to separating thoughts and clauses, this tends to be quite a complex distinction to make. Especially when you involve colons and commas as well. Oh, the joys of the English language! For… READ MORE
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Like vs. Such As
This is a very common instance of confusion, although in most cases the two are interchangeable. Only a real stickler (or very dedicated editor) would single these out as errors. In any case, it helps… READ MORE