Nail your message
when it matters most.
In those make-or-break moments where your next word could be your last chance, give ideal prospects reasons to buy in. Pretty pictures and slick digital can’t do that.
Only your message can.
Copywriting:
Words for the yes you want.
Command attention. Compel action. And keep your audience dialled in all the way to yes. Fill a blank page with original messaging you’ll be proud to share with the world.
Proofreading:
A green light you can trust.
Sleep easier knowing your grammar, spelling and punctuation are sound, your messaging is consistent with the style guide and files are delivered with confidence.
Copyediting:
Tight messaging for a clean delivery.
Less jargon. More punch. Faster paths to points. Human edits for human readers who’ll appreciate a clear message they can understand the first time.
French Translation:
Adaptations that feel original.
Match the English’s tone, intent, persuasiveness and emotional centre so you get the same reactions and results from your Francophone audiences.
APPLIED MESSAGING SERVICES
HOOKLINES™
The brand messaging cheat sheet.
All your value propositions from contact to contract in a single document that will guide every aspect of your marketing effort.
TLC
Support for thought leaders.
Have a unique voice, an interesting story and a clear message. Maintain your credibility and build an eager audience excited to learn more.
COPYSIDE
Coverage for agencies in a pinch.
Swamped? Short on resources? Build Re:word into your process. Your clients won’t know the difference and your team won’t feel short-staffed.
Get your message right at the outset and everything else gets easier:
Design
Your creative teams will have a tone to match and a defined sandbox to play in, so they spend more time on the right paths.
Sales
Your sales teams will have a strong pitch for any occasion and powerful proof points to reinforce your difference so their conversations last longer.
Schmoozing
You’ll have tight answers to any question about your business so you can walk confidently into every room.
Development
Your UX and product teams will have a destination to aim for and a feeling to capture so they’re building what the audience needs.
Recruitment
Your hiring teams will have defined values to look for, so they have more success finding candidates who fit.
And yes, even AI
You’ll have distinctive hooks and ideas to feed your AI, so the main message is uniquely yours even if the filler content isn’t.
WHY RE:WORD
For confidence in what you say and how it lands.
It’ll be unique.
Our clients trust us to deliver different or differently.
It’ll be human.
Our clients recognize that real personality can only come from a person.
It’ll be well-researched.
Our clients walk into any conversation with proof points for their proof points.
It’ll be clear.
Our clients’ audiences understand the first time.
It’ll be real.
Our clients know their truth is compelling enough.
It’ll be presentable.
Our clients sleep well knowing their messages are mistake-free.
And it’ll be a pleasure to work with us.
Our way is to respond promptly, take feedback professionally and deliver on time. It’s why clients have stuck around for 15+ years.
The Re:word team are the real pros. Hooklines was a truly enlightening experience.
Ivan Renco
Founder • Container Pros
The Hooklines experience was everything I hoped it would be, and I’m as confident as I’ve ever been with my messaging.
Rick Kotick
Investment Advisor • RBC
For anyone looking to articulate their value proposition in a concise and clear way, working with Re:word team will allow you to achieve that.
Kenny Solway
Founder • Go to 11
My company’s blog posts have jumped to number one organic rankings on target keywords thanks to Re:word. Great partner.
Adam Lang
Marketing Manager • OTT Pay
My boss was told by the meeting organizers at Université de Montreal that the level of translation provided was one of the best they had ever seen!
Anna Cyriac
Research Analyst • University Health Network
Re:word has been a tremendous asset to our news organization by providing reliable professional editing at a set time each and every weekday morning. As well, Re:word’s email responses and turnaround times have been consistently quick, which is vital for a time-sensitive operation like ours.
Robert McLister
Editor • Canadian Mortgage Trends
Re:word is business savvy. They translate the business objective of our content strategy into the down-to-earth language that our target audience understands in a creative and effective manner. And they are fun to work with as well, so that never hurts.
Eran Farajun
Executive Vice President • Asigra
Delivering the right content to our audiences is a critical component of providing first-class service, and we are committed to continually delivering. Re:word has been an important part of helping us keep up with the demand for relevant content across multiple industries in a fast-changing world.
Alison Drover
National Content Marketing Manager • BDO Canada LLP
It is always a pleasure to work with Re:word and their educated team and translators! Re:word has been translating our newsletters, social media posts, website copy and more for years. They have worked hard to make sure our brand’s messaging and goals are well translated to our guests. They greatly support their clients, and we can always count on them to get our projects done on time.
Kaitlyn Severin
Marketing Coordinator • THE TEN SPOT
Re:word took the time to research our offering and understand our business. Not an easy task in our space. They then managed to distill our message into simple, compelling language that moves the needle, also not an easy task in our space.
Brent Campbell
Director, Product & Marketing • Wysdom AI
We challenged Re:word with writing a high volume of very similar content for three different sub-brands of a major Canadian airline. The content was well-researched, nuanced and catered to each brand’s audience without sounding redundant. They’re skilled, reliable, professional, responsive, receptive to feedback and a pleasure to work with.
Cate Cadbury
Head of Creative Services • Mediative
It has been such a pleasure working with the team at Re:word. They consistently deliver timely and exceptional French translations for all our translation needs: web content, marketing collateral, fundraising materials, training documents, etc. It’s clear that their team is extremely detail-oriented and committed to excellent customer service, which is reflected in all the work they do for our organization.
Tracie LeBlanc
Associate Director of Communications • Covenant House Toronto
Re:word has helped us craft our messages to be clearly understood by and engaging for our market. Their attention to detail and editing skills ensure that our copy reflects the excellent quality of our programs.
Christine Brooks-Cappadocia
Associate Director, Marketing & Enrolment Management School of Continuing Studies • York University
I can’t believe the sheer volume of work Re:word is able to deal with on a weekly basis. They make sure we don’t spend a penny on re-printing because of a typo. I would wholeheartedly recommend Re:word to anyone looking for a true partner who delivers every time.
Bryan Tenenhouse
Vice President, Chief Creative Officer • Stephen Thomas Ltd
Re:word brings an energy to the brainstorming and messaging process that pays creative dividends.
Brennan Kelly
Senior Manager, Marketing, Merchandising & Public Relations, Marketing Communications • LCBO
We can confidently send a document to a client knowing that if Re:word has proofread it, there will be no errors, and if there is a better way of saying something, they will suggest it.
Kim Campbell
P&G Account Director • Match Marketing Group
Re:word took what I was thinking and made it sing. They’re amazing and so easy to work with. I look forward to reading everything they write for us.
Robyn Connelly
Director, Community Relations • Greater Toronto Airport Authority
Onlia engaged Re:word as a content creation partner for our online magazine. We had previously been working with a variety of freelancers including SMEs and former journalists, but quickly realized the superior quality of the premium content we got from Re:word. We consolidated all our content with Re:word and even expanded our scope with them to include cross-channel writing. Re:word executes our SEO-optimized magazine content with ease, bringing flare to insurance narratives.
Julia Stein
Senior Communications Lead • Onlia
FEATURED
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What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects. We is the dirtiest word in marketing. We has been responsible for more unrealized opportunity than any other word in…… READ MORE
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“The first draft of anything is shit.”
Ernest Hemingway said that, and he was right. Of course he was right. The first draft of anything is purely conceptual. It’s about sending what’s in your head through to your hands and onto the… READ MORE
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Caught wind…had to share
A few months back, a Canadian member of parliament found herself being scolded by one of her colleagues in the house for what was apparently a poor choice of words. Whether you think the simile… READ MORE
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Five reasons not to use a proofreader.
5. You believe that bad publicity is good publicity. You accidentally refer to Fort McMurray as Fart McMurray. First it gets picked up by the usual suspects: grammar nerds who have noting better to do… READ MORE
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The best movie ever written
A big-budget movie production with larger-than-life stars set up shop in a small New England town. That’s the story of State and Main (2000), and about a hundred movies before it, notably Sweet Liberty (1986)… READ MORE
Why not AI for the
make-or-break messaging?
Worse than forgettable messaging is similar messaging to your competitor. That’s a real possibility with AI, and a real turnoff for a captive audience — especially if your competitor gets to pitch before you.
More messaging that matters
If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.
