Fun with Translation — Google Style

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Fun with Translation — Google Style

Translation is a super-growth industry. Data from the US Department of Labourshows a 100 percent increase in the number of people employed in the translation industry over the past seven years, and 24 percent more translation companies.

And wherever you find growth, you inevitably find Google in the middle of it. Last week on a conference call, Google CEO Sundar Pichai said that Google Translatetranslates a staggering 143 billion words every day — for free.

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Don’t trust an AI copywriter

Last month, Chinese mega-publisher Alibaba unveiled their own virtual copywriter. It’s a computer program that they claim can generate 20,000 words of copy per second. Their promise to advertisers is that having an AI copywriter in their back pocket will save them time and, more importantly, save them a ton of money because they won’t have to pay a real person to write their sales copy for them.

We call hogwash, and here’s why:

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