Lost in Translation: Why Fluency Matters

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Lost in Translation: Why Fluency Matters

Lost in Translation: Why Fluency MattersSo you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon some of your broken high-school French, look for the most important aspect of translation: fluency.

While knowing the approximate meaning of something in another language is ok if you’re a tourist in search of the local theatre, your business needs the exactness and sensibility of a fluent, native speaker. You want every phrase and every word to say what it intends to say.

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Who vs. Whom & Who’s vs. Whose

Who vs. Whom & Who’s vs. WhoseHas reading the title confused you yet? That’s ok. We’re here to give you the who’s who on all the whos — complete with examples. Let’s start with the singulars and move on to the plurals later.

Who/Whom
Put simply, who is the subject and whom is the object of a sentence. There is a very easy trick to use to know you’re always using the right one. Rework the sentence using he or him, and that will give you your answer: who = he, whom = him.

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To Hyphenate, or Not to Hyphenate?

To Hyphenate, or Not to Hyphenate?What’s the difference between state-of-the-art technology and technology being state of the art? Compound modifiers are two or more words expressing a single concept, as in the previous example. Hyphenating in this context is very commonly done the wrong way. So we’re here to clear things up.

Depending on where in a sentence you use compound modifiers decides whether or not you hyphenate them.

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The Breakdown on Brackets

The Breakdown on BracketsBrackets are components of punctuation that are often misunderstood. People either use them too much when they get so caught up in side notes that the entire sentence loses direction, or they’re not sure when to use them properly and avoid them altogether.

When the appropriate time comes, brackets can add value to a sentence by clearing some things up. Here’s the rundown on brackets, so you know how to find a happy medium in your writing.

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