Lost in Translation: Why Fluency Matters
So you’re at a point in your business where you need to put all your English content into French to make your website bilingual. Great! But where do you start? Instead of trying to summon some of your broken high-school French, look for the most important aspect of translation: fluency.
While knowing the approximate meaning of something in another language is ok if you’re a tourist in search of the local theatre, your business needs the exactness and sensibility of a fluent, native speaker. You want every phrase and every word to say what it intends to say.
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