PROFESSIONAL COPYWRITING, COPYEDITING, PROOFREADING AND FRENCH TRANSLATION SERVICES
Speak human.
Rage against the machines with human-stewarded messaging to resonate with real people.
Core MESSAGING SERVICES
Copywriting
Brand messaging for any occasion.
Command attention. Compel action. And keep your audience dialled in all the way to yes. Fill a blank page with original messaging you’ll be proud to share with the world.
Proofreading
A green light you can trust.
Sleep easier knowing your grammar, spelling and punctuation are sound, your messaging is consistent with the style guide and files are delivered with confidence.
Copyediting
Tight messaging for a clean delivery.
Less jargon. More punch. Faster paths to points. Human edits for human readers who’ll appreciate a clear message they can understand the first time.
French translation
Adaptation than feels original.
Match the English’s tone, intent, persuasiveness and emotional centre so you get the same reactions and results from your Francophone audiences.
APPLIED MESSAGING SERVICES
Hooklines™
The story your prospect wants.
Talk to people instead of at them with a brand narrative that centres them instead of you.
Copyside
Agency extensions.
Copywriters, copyeditors, proofreaders and translators who feel like part of your team.
TLC
Editorial advisory for thought leaders.
Copywriters to push your ideas, copyeditors to refine your content and proofreaders to prepare your pieces for publishing.
Transcreate
French for wordplay, subtext and nuance.
Copywriting + translation to capture the meaning, feeling and vibe of the original text.
Get your message right at the outset and everything else gets easier:
Design
Your creative teams will have a tone to match and a defined sandbox to play in, so they spend more time on the right paths.
Sales
Your sales teams will have a strong pitch for any occasion and powerful proof points to reinforce your difference so their conversations last longer.
Schmoozing
You’ll have tight answers to any question about your business so you can walk confidently into every room.
Development
Your UX and product teams will have a destination to aim for and a feeling to capture so they’re building what the audience needs.
Recruitment
Your hiring teams will have defined values to look for, so they have more success finding candidates who fit.
And yes, even AI
You’ll have distinctive hooks and ideas to feed your AI, so the main message is uniquely yours even if the filler content isn’t.
WHY RE:WORD
For confidence in what you say and how it lands.
It’ll be unique.
Show up different and differently.
It’ll be human.
Talk to people like they’re people.
It’ll be well-researched.
Have proof points for your proof points.
It’ll be clear.
Be unmistakably easy to understand.
It’ll be real.
Lean into the truth behind your uniqueness.
It’ll be presentable.
Sleep well knowing your messaging is mistake-free.
And it’ll be a pleasure to work with us.
It’s why clients have stuck around for 15+ years.
In our clients’ words…
And in our words…
FEATURED
-
You know the AI vibe when you read it.
But why does the AI vibe take away from what you’re reading? The first line of an Italian paper by Francesca Simion from the Center for Cognitive Neuroscience and the University of Padova and Elisa Di Giorgio from the Center for Mind/Brain Sciences and University of Trento says it all about the AI vibe: “The ability to… READ MORE
-
AI-Generated Writing’s Impossible-to-Meet Standard
Everyone wants to use AI-generated writing. No one wants to receive it. In 2026, the winner of a science photography prize was disqualified for using generative AI in his entry. The decision was made after complaints on… READ MORE
-
What’s a We Count, and why should you do one?
Your We Count is the number of times We (or I) appears on the home page of your website. A higher We Count usually means the messaging is less likely to convert visitors into prospects.… READ MORE
-
What’s a thought leadership “first reader?”
Your first reader is a professional editor who will assume the role of your ideal prospect as they go through your thought leadership effort. They’ll put your V1 through the wringer before your ideal prospect… READ MORE
-
Grammar for marketers: Subject vs. object.
In regular grammar, the subject does to, for, or because of, the object. In grammar for marketers, it’s the “because of” that matters most. The subject is the main character, state or object of the… READ MORE
Why not AI for the
make-or-break messaging?
Worse than forgettable messaging is similar messaging to your competitor. That’s a real possibility with AI, and a real turnoff for a captive audience, especially if your competitor gets to pitch before you.