3 Headline Tips that Will Draw Your Reader In Like a Magnet

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3 Headline Tips that Will Draw Your Reader In Like a Magnet

headline-tipsOpinions may vary about precisely how long you have to make an impression on a potential reader once they have seen your headline, but most seem to agree it’s less than five seconds. Most also agree that if your headline doesn’t pique curiosity, stir some emotion or promise a benefit, the headline will be the only thing the reader sees.

However you choose to look at it, the headline is critical to whatever you are writing, and if you don’t create a good one, everything else you’ve written is just a bunch of letters.

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What are Expletive Constructions and Why Should I Avoid Them?

expletive constructionsWhether you write professionally, churn out the odd report as part of your job, or write papers and stories in school, structural and grammatical missteps are part of the process. One such misstep is known as expletive construction.

No, this doesn’t refer to stuffing profanities into your sentences, but it will take away from the energy, flow and overall quality of the writing. 

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Farther vs. Further…Is There Really a Difference?

farther_furtherWhen it comes to writing just about anything, a great deal of confusion, head shaking and fist pounding comes from the use of farther and further. It’s pretty interesting how the difference of one letter results in so much stress, but it happens every day. Sometimes, writers will even re-arrange an entire sentence so the use of farther or further is no longer necessary.

Today, we will attempt to sort out the confusion for you. When are you supposed to use each one, and is there even a difference between the two? 

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What Is Persuasive Copy?

persuasive-copyThe simple (and lazy) way to answer this question is to say persuasive copy is copy or content that is designed to persuade people to do things. And while that is completely true, the real meaning goes a lot deeper than a single sentence.

Persuasive copy is used every day online, in direct-mail packages, magazine and newspaper ads or even in a love letter from some fellow trying to win a young lady’s heart. 

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Writing a Press Release? 5 Tips for Success

writing a press releaseIf you own or run a business, charity, club or other type of organization that needs to ‘get the word out’ about anything, you may end up writing a press release at some point to accomplish your goal.  Press releases are effective vehicles for attracting attention, making announcements and engaging your target audience.  The format is pretty basic, but that doesn’t mean writing a press release is easy.  Here are 5 tips to help make yours a success: 

1.  Write a Great Headline

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Improve Your English Writing Skills Fast With These Tips

english writing skillsJust because you grew up speaking the English language and communicating in English all through school doesn’t mean you have great English writing skills.  For some people, it just isn’t their thing.  However, that doesn’t mean you can’t improve your English writing skills. You can even improve them fast if you follow some proven tips.  Check these out:

Identify the Issues

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So You’re Starting a Blog: Why You Need to Update it Regularly

8779117_sAlmost everybody knows someone directly or indirectly who has a blog.  Maybe you even have one yourself.  Once upon a time (which isn’t very ‘long ago’ in Internet time!) blogging was kind of a cool thing to do and a nice addition to have for your website.  Today, after some strategic updates and efforts to weed out irrelevant content on the web, blogs are more of a necessity than anything else.

Of course, like with most things in life there’s more to it than just having a blog on your website. There are tips and techniques to make your blog successful and worth the effort, and one of them is to update it regularly.

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Writing an Essay? Re:word Can Help

writing_an_essayChances are, if you have gone through a traditional upbringing that includes attending elementary school, high school and some form of post-secondary school, you’ve written plenty of essays.  The essay is often used as a benchmark to develop a student’s writing, editing, analyzing, comparing and contrasting skills.  It forces you to think and express and examine your own thoughts, beliefs and ideas.  Of course, for many students these noble attributes are lost and writing an essay is just one of those things that must be done in order to pass a class.

The nature of an essay means that it has to be clear and concise and have a singular focus and direction.  It also means that many people get into difficulty with wandering thoughts, typos, grammatical errors and other issues that make the essay less than it can be.  Luckily, help isn’t too far away.  We aren’t in the essay-writing business, but when it comes to polishing up what you already have, you’re right where you need to be.

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