We Love This

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RE:WORDED
This is where we get to write all the stuff our clients don’t let us write.
You could say it’s our place to blow off a bit of steam — and drop the occasional F-bomb.

We Love This

play on wordsWe recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred up that jealousy that only writers feel when they see something awesome: I love it. But I hate myself for not coming up with it first.

The best part about this piece is that it’s a simple business card. There was no mass media buy, no huge social push and no celebrity endorsement. Just ten words put together to tell a pretty funny joke and introduce a service.

And introduce it they did. From what we were able to ascertain, this card generated hundreds more calls for these guys than they were getting before the cards went out.

And yes, the under-sensitive among us have a problem with it. They think it makes light of a serious problem. They’re right. But we don’t care. Because it’s funny. And in a little bit of irony, it’s the people so bent out of shape about this who probably need to call the most.

The lesson here for all you aspiring writers is that you don’t need to outspend the competition or spend weeks devising an elaborate disruption. Here’s a simple joke with a simple call to action.

Cheers!

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If it’s on the list, we can do it. If it’s not on the list, we can probably still do it. Either way, let’s talk.

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    And it's off!

    Thanks! As soon as your request makes it through cyberspace, we’ll give it a look. Until then, enjoy the best of Niles Crane. Pound for pound, there’s never been a better TV character.