One of the areas of business that many people don’t give a lot of thought to is how a company communicates with its own people and the outside world. Corporate communications are an important element of every business, whether it is an actual corporation or not. A few slip-ups in this area and virtually every aspect of the business could be negatively affected.
Examples of Corporate Communications
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To say that grammar and spelling isn’t everyone’s thing is definitely one of those understatements of the century we keep hearing about. You can have a wonderful idea, concept, point of view or story and still be way behind on the grammar and spelling part. Whether you are writing a blog post, a newspaper article or a Master’s thesis, you don’t want it littered with mistakes. Here are some benefits to using professional proofreading services for your writing.
Makes You Look Professional
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If you own or run a business, charity, club or other type of organization that needs to ‘get the word out’ about anything, you may end up writing a press release at some point to accomplish your goal. Press releases are effective vehicles for attracting attention, making announcements and engaging your target audience. The format is pretty basic, but that doesn’t mean writing a press release is easy. Here are 5 tips to help make yours a success:
1. Write a Great Headline
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Just because you grew up speaking the English language and communicating in English all through school doesn’t mean you have great English writing skills. For some people, it just isn’t their thing. However, that doesn’t mean you can’t improve your English writing skills. You can even improve them fast if you follow some proven tips. Check these out:
Identify the Issues
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Almost everybody knows someone directly or indirectly who has a blog. Maybe you even have one yourself. Once upon a time (which isn’t very ‘long ago’ in Internet time!) blogging was kind of a cool thing to do and a nice addition to have for your website. Today, after some strategic updates and efforts to weed out irrelevant content on the web, blogs are more of a necessity than anything else.
Of course, like with most things in life there’s more to it than just having a blog on your website. There are tips and techniques to make your blog successful and worth the effort, and one of them is to update it regularly.
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According to Harvard University, a good thesis is made up of two main parts. It should let the reader know what point you plan to argue, and it should “telegraph” how you plan to argue. Anyone who has written a thesis knows it must also be free of spelling mistakes, grammatical errors and similar issues that will threaten its authenticity in the eyes of those you want to take it seriously.
Basically, if you take the time to formulate a point, do the required research and thoughtfully put your thoughts on paper, it had better be free of mistakes. That means no spelling errors, no grammar problems and it must be easy to read for the intended audience.
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Chances are, if you have gone through a traditional upbringing that includes attending elementary school, high school and some form of post-secondary school, you’ve written plenty of essays. The essay is often used as a benchmark to develop a student’s writing, editing, analyzing, comparing and contrasting skills. It forces you to think and express and examine your own thoughts, beliefs and ideas. Of course, for many students these noble attributes are lost and writing an essay is just one of those things that must be done in order to pass a class.
The nature of an essay means that it has to be clear and concise and have a singular focus and direction. It also means that many people get into difficulty with wandering thoughts, typos, grammatical errors and other issues that make the essay less than it can be. Luckily, help isn’t too far away. We aren’t in the essay-writing business, but when it comes to polishing up what you already have, you’re right where you need to be.
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Chances are, if you’re in the business of writing in virtually any capacity you will benefit from a professional editing service. For many writers and businesses, editing becomes more of an afterthought to the wonderful, thought-provoking concept of the piece that has just been written.
In reality, quality editing means a quality piece of work and may even help drive the response rate if that is the type of writing you’re doing. In the end, it’s all about results and our editing services can influence the results of several types of documents.
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If there is one thing you really don’t want to get wrong in business copy, it’s the translation of information to a different language. There is no better way to offend large groups of people than to translate a marketing message, essay, website or report incorrectly. Sometimes, an improperly translated document isn’t just a little different than it was intended to be. Sometimes it has a completely different meaning that can leave you and your company looking foolish. In Canada, we have two official languages and the translation is often from English to French. Here’s what to look for when choosing English-to-French translation services.
Experience
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If you own or manage a business, think of all the different types of written communication that go out into the world each day with your company name on them. This may include website copy, blog posts, newsletters, advertisements, presentations, white papers and brochures. You may even provide training manuals and other long-form copy that’s intended to teach or enlighten employees or your prospective customers.
When you sit back and look at everything, it’s quite a list. And most of it is likely produced and sent out without the benefit of a professional editing service. Sure, you may have a few people on staff that have a way with words, but you may be selling yourself short.
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