Find Your Why? First find your Why You.
“Find your why.” You’ve probably heard this phrase a lot lately. It’s been a best-selling book and discussed at the highest levels of management strategy. The...
The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business...
Why Your Company Needs a Unique Message
You can spend all your money to be on every prospective customer’s TV, radio, laptop, tablet or phone. But it will all be wasted money if you don’t have a unique message for your prospects. A Unique...
Is the “Content Writer” in Jeopardy?
Anyone who writes for a living (from the content writer to the screen writer) has had to look deep into their souls over the last few months. “What does AI mean for our jobs?” “Will the robots be...
Why Ad Agencies and Marketing Departments Should Invest in Quality Proofreading
After investing in quality copywriting, the choice to invest in quality proofreading is the best thing you can do for your message and your ad agency. The breakneck speed of ad agencies and marketing departments...
5 Pieces of Internal Communication Every Company Should Have
Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel. Anything anyone wants...
What can quality copywriting do for your brand?
Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate. And you have to make...
Good Copy Starts with a Good Copy Deck Template
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the term...
Proofreading. Copyediting. Line editing. Explained.
When clients come to us for editing, they’re coming for one of three services: Proofreading Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders...
Outsource copywriting? Yes, brand managers can do that too.
Yeah, we’re talking to you, the brand manager or agency client service manager choosing not to outsource copywriting and instead staying up till all hours trying to write good copy. We know you hate...
2 Reasons to Avoid Keyword Stuffing in your SEO Copywriting
Keyword stuffing is when you overuse a target keyword. It’s among the more costly errors you can make in content marketing and search engine optimization for two reasons: readers don’t like it and...
Good copywriting is everywhere.
Stumbling across good copywriting is such a treat. It really can make your day too, because you’re not expecting it. You lean into it. You’re emotionally affected by it — which doesn’t necessarily...