Hiring a copyeditor? This is what to expect…
Hiring a copyeditor can be the best decision for your messaging. Yes, a copyeditor will help you maintain your credibility by finding the spelling, structural and punctuation errors you may have...
How to identify your most important content.
While variations exist by company and industry, these four pieces of content appear regularly on lists of most important content: Home page/Landing pages This qualifies as most important...
What comes after “Made in Canada?”
Almost overnight, Canadian consumers have been swept by a wave of economic nationalism. We’re actively seeking out “Made in Canada” products and services for our homes, lives and businesses. And...
Finding your Why You?
Find your why. We’ve all heard that phrase a lot over the last decade. It’s been the title of a best-selling book, and it’s been discussed at the highest levels of management strategy....
The Globe and Mail asked us about ChatGPT. We were honest.
Like most people, we were blown away in November 2022 when ChatGPT hit the market. Unlike most people, it represented the first possible existential threat to our business. So, like the responsible business...
Does Your Company Have a Unique Message?
Can you tell a prospect why their lives will be better tomorrow if they choose you today without mentioning price? And can you confidently say no one else will make their lives better like you will? If...
Is the “Content Writer” in Jeopardy?
Anyone who writes for a living (from the content writer to the screen writer) has had to look deep into their souls over the last few months. “What does AI mean for our jobs?” “Will the robots be...
Why Invest in Quality Proofreading?
After quality copywriting, quality proofreading is the best thing you can do for your message. The breakneck speed of marketing and the pace of agency life make it a breeding ground for mistakes that no...
5 Pieces of Internal Communication Every Company Should Have
Internal communication are the pieces of copywriting only seen by a company’s employees. These five pieces will lay the foundation for how your employees think, act and feel. Anything anyone wants...
What can quality copywriting do for your brand?
Rob Howard, a friend and mentor to Re:word, said that before someone buys from you, they have to buy into you. The value you add to them has to be clear. Your story has to resonate. And you have to make...
Good Copy Starts with a Good Copy Deck Template
A copy deck is a Word document with the copy for a piece. Copy will usually stay in deck form until it’s approved by all stakeholders, then copied and past-ed into the design. Interestingly, the term...
Proofreading. Copyediting. Line editing. Explained.
When clients come to us for editing, they’re coming for one of three services: Proofreading Proofreading lets you sleep at night knowing the copy was exactly what it needed to be, with no errors. Proofreaders...