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    Brand Messaging, Content Writing, Copywriting,
    Copyediting, Proofreading and French Translation
    Choose your words wiselyTM

    Tag Archive: writing

    Oscar-winning Movies for Writing Fans

    You hear “Oscar-winning movies” and your mind immediately goes to the big four: Best Picture, Best Actor, Best Actress, Best Director. They’re the “majors,” the awards you  sit through the whole

    Write Anything Like a Senior Copywriter Would

    This year marks our tenth year in business. Considering that two-thirds of all small businesses fail by year ten, that’s pretty good. Over the past decade, we’ve learned a lot about what people want

    Writing Advice: Take a Walk on the Wilde Side.

    We get asked for writing advice all the time; from clients, students and the occasional family member. And while each request requires a different approach, some pieces of writing advice are universal.

    A Great Tagline. A Great Company.

    A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked

    The Power of A Value Prop

    Most business owners can clearly describe what their company does. But how many can clearly describe what they do for their customers? These are two very different statements, and the latter is far more

    3 keys to writing a better white paper.

    Writing a white paper? It should be educational, comprehensive and formal, right? We agree with the first two, but we’re vehemently against the third. This isn’t to say that when you’re writing

    Strong communication skills

    You see the phrase “strong communication skills” everywhere: on resumes (I have strong communication skills), on job postings (strong communication skills required), on bios (she has strong

    We Love This

    We recognize that alcohol abuse is a disease. But this post isn’t about that. This post is about a fantastic play on words that had us giggling for at least a few minutes, and stirred up that jealousy