Hubspot’s latest research into email marketing puts the general B2X email open rates at 20.94 percent. This means you’re wasting your energy on at least 65 percent of your audience. That seems rather
Copywriters have an unwritten responsibility to elevate the discourse because they’re in a great position to do it for these reasons: We have to tell the truth Truth is tough to find these days. What’s
As copywriters, we immerse ourselves in our clients’ businesses. We get to know everything about them because it’s our job to essentially become them. We assume their voice, their tone and manner,
The difference between a content writer and a copywriter is the difference between a fast food joint and a Michelin restaurant. Both have their place in the world, but their value depends on the appetite
Apple’s dashboard comes with a great dictionary/thesaurus. It’s intuitive. It’s easy to access. And for an offline tool, it’s impressively comprehensive. We use it all the time and, until this
We get it. It’s a great gig. Here’s why: There’s no heavy lifting. Sure, there’s metaphorical heavy lifting in copywriting, like when you have to find one or two words to (a) express a massive
