Peter Montoya’s personal branding is on point. From the first few words on his website, you know what he’s all about. So you go to a piece he wrote on LinkedIn, and it’s in line. Then you want more,
A few years ago, we were bouncing around the idea of replacing “Choose Your Words Wisely.” In retrospect, it was a silly exercise because we have a great tagline. But one alternative we quite liked
Let’s talk about what seems like the easiest thing in the world to do, but the hardest thing to do really well: give something a name. Have you listened to parents recount the way they came to their
Volkswagen comes close. So does Nike. MasterCard hit a few out of the park. But from where we sit, nobody does it better than The Economist. If you’ve never heard of The Economist, it’s a British current
