Spring Cleaning: Is it time to refresh your website?
That dreaded time of year is upon us. Although spring cleaning isn’t the most exciting thing in the world to do, it’s necessary for getting rid of what we no longer need. Both to de-clutter and make room for better things as well as to keep things organized.
A good ol’ fashioned cleanup is particularly important for a website. Because of the nature of anything that lives online, you need to stay on top of things to ensure you’re always up to date and relevant. Whether this pertains to what services you offer, what tone you present yourself in or where you’re located, it’s a good idea to make sure these things are in check from time to time.
Taking advantage of professional editing or proofreading services is good if you need to go through your online content with a fine-toothed comb. Maybe you aren’t telling people what they should be hearing. Or maybe you aren’t using enough keywords in your website that would make you rank higher in a Google search. Perhaps you’ve done some reorganizing in your company, and have moved locations and have new people working for you. Or, simply, you want to make sure there are no typos in your writing.
In any case, staying up to date with your information shows that you as a company care about yourself. Seeing a company website with information from years ago with no new updates can seem like they don’t take their business seriously. Or it can make the viewer question whether the given company is still in business at all.
Even if information is up to date, having the same thing on your website for years can start to feel stale. In this case, re-writing the existing information from another standpoint can be valuable because it will convey the same message in a new, more exciting way. Perhaps a way that is ultimately better for business.
So, if you haven’t already, consider sprucing up your website this season. New words can do wonders. We’d be more than happy to show you how.